In the years leading up to 2025, Google has changed its algorithm to put more focus on making the experience better for the user. While delivering the right content remains key, the structure and technical optimisation of your website, often unnoticed by users, are just as crucial. These behind-the-scenes elements play a vital role in ensuring your site meets Google’s evolving standards and ranks effectively.
Recognising when your website needs a refresh
Modern SEO gives us so many insights that show when a website needs a refresh. Some business owners look at tools such as Google Search Console, Ahrefs and SEMRush: they can see the faults and make efforts to change things. But as they delve into what appears to be easy work, they soon learn that fixing technical faults comes with many challenges.
This same process also happens with content. Content might appear easy to write, but hard to do properly! Our content director, Jane Wardle, likens it to singing, “We can all sing but we can’t all sing well!”
What we say on our website is as important as the way it looks. This means all of these factors need to be done by a joined-up team that has the correct knowledge and time to make it good. To do this properly, experts from the industry are required. They’ll give you the right guidance and support to understand your customers better, helping your business rank higher and attract more customers.
Why regular website updates matter
Many businesses build a website and assume the job is done, but that’s not the case. To attract customers, boost profits and enhance employee satisfaction, your website needs regular updates. Think of it like a car: you wouldn’t service it once and never check it again. Keeping your website fresh and optimised ensures it continues to deliver results.
The importance of user, business and Google-friendly websites
User Experience – A well-maintained website should be easy to navigate and clearly structured for seamless interaction.
Business Perspective – The contact or purchase process should be as simple and efficient as possible to increase conversions.
Google’s Perspective – The website must run on a server that handles traffic efficiently while maintaining high-speed performance to meet ranking standards.
Many technical improvements can enhance performance, such as keeping the code clean and optimised for readability.
How Pod Digital maintains website performance
As part of our maintenance retainer, we conduct regular server health checks to ensure:
- There is ample space for website growth
- The server specifications are sufficient for optimal performance
- The website runs smoothly and efficiently for both users and search engines
Your competitors are updating – are you?
If your website is outdated and needs a refresh, Google will know. Your competitors are making the necessary updates to stay ahead of you in rankings, and you should too. Businesses that invest in keeping their websites optimised gain a competitive advantage and improve search visibility.
Pod Digital: SEO and Website Experts
At Pod Digital, our team of web design and SEO development experts work together to ensure:
- Content is optimised, useful and engaging
- Presentation meets modern design standards
- Technical capabilities align with Google’s best practices
After all, there’s nothing worse than being an employee at a company that doesn’t even know how to navigate its own website!
When should you update or change your website?
If your website has seen a drop in traffic, keyword rankings, or leads, it’s a clear sign that an update is needed. However, waiting until issues arise is the wrong mindset. The best businesses continually evolve their websites to stay ahead of competitors and align with search engine changes.
Your competitors are actively looking for ways to outrank you, so keeping your website up to date is essential for maintaining visibility on SERPs (Search Engine Results Pages).
Why website audits alone aren’t enough
While Google Search Console audits help identify limitations, they only scratch the surface. A fully developed SEO website strategy ensures you are future-proof and protected from ranking drops due to outdated site elements.
Keeping your website technically up-to-date
Websites are built in many different ways, but with WordPress powering 43.6% of all CMS-based websites, many rely on themes and plugins that can become outdated within a month of going live.
How Pod Digital keeps your website updated
At Pod Digital, we build custom websites using the CMS of your choice, including:
WordPress
Magento
Shopify
And More
Our web team stays up to date with industry trends, ensuring that websites evolve alongside the latest developments. We have a keen eye for detail, ensuring your site remains fully optimised, secure and aligned with the latest SEO and Google standards.
An outdated website can hurt your SEO, rankings and conversions. Regular updates, technical optimisations and content improvements ensure your business stays ahead of the competition.
Want to ensure your website remains up to date and optimised for SEO? Get in touch with the team at Pod Digital about your website and SEO services today!
