Web Design & DevelopmentAward-Winning Web Design Agency
Your website is often a customer’s first impression of your business, so let’s make it count!
Design and create a website proven to grow your brand visibility, drive more traffic and convert more sales with a team you can trust.
Get in touch with our team or view our portfolio below!
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
Web Design Leicester
As a leading web design agency in Leicester, we design and build high-performing, visually stimulating websites proven to grow your business.
With an extensive portfolio under our belt, we consistently exceed our clients’ expectations. How? By designing and building websites designed to drive leads, traffic and revenue.
Our team of experienced and talented web designers use a combination of creativity and strategy to bring your brand to life. Your website is the first impression of your business, and it’s our aim to turn that user into a customer.
Choose someone you can trust with your web design in Leicester and start building your website today!
Introducing
Our Great White platform elevates your WordPress / WooCommerce website to a new level of flexibility and performance, allowing limitless scalability as your business grows.
- Templated approach
- Plugin dependent
- Easily clutted
- Reliant on third party support
- Branded, tailored approach
- Less reliant on third parties
- Built for high performance
- Pod Digital support included*
*Included in our marketing and maintenance packages
What is Great White?
At Pod Digital, we’re passionate about pushing boundaries of what’s possible within WordPress. That’s why we created our own unique theme, Great White.
Why build your website with Great White?
- Fast page speed
- High conversion rates
- Easily track conversions
- Seamless integration with marketing strategies
- Future proof foundations
“If you start with us today and we’re still in business with you ten years from now, there’s no reason why it can’t still be Great White.”
The Pod Digital SolutionDesign & Development Services
EcommerceSell Online
See your revenue figures soar with a fast, aesthetic, user friendly website that gets results.
Lead GenerationGenerate Leads
Showcase your business with a innovative website proven to generate traffic and leads.
Bespoke WebsitesWeb Solutions
Get in front of your competitors with a bespoke, tailor-made website unique to your business.
Ecommerce Website DesignLeicester
The online sales world is more competitive than ever. Your business not only needs top quality products, it needs a website to match. Our in-house team of web designers have a proven track record of creating ecommerce websites that deliver results.
From dog toys to DIY accessories to household luxuries, we have extensive experience working across industries, ensuring all of our clients receive bespoke websites that showcase their business.
We create high-converting websites for businesses across the UK and our expertise doesn’t stop there. Through our Dubai marketing office, we deliver the same award-winning approach to clients in the UAE.
Partnered with a full digital marketing strategy, we can help grow your business exponentially. And all it starts with is a phone call!
Book Your Free Strategy Meeting
Web Design for Lead GenerationLeicester
Driving traffic and leads is more than just an aesthetic design and bespoke features.
It takes high-quality content, SEO optimisation, an engaging user experience and more – the list is endless!
That’s why we work collaboratively across our pods to ensure your website ticks every box. We specialise in web design for lead generation websites proven to convert your visitors into customers.
Every pound you invest is optimised to drive engagement, capture leads and deliver measurable ROI. Give our team a call and start growing your business today.
Our PortfolioEngage, convert and perform
Our Web Solution
Our solutions
Web Design &
Development
- Templated web design
- Web development
- Comprehensive training
Our solutionsPOD+ Experience
- Bespoke web design
- Web development
- Great White platform
- Performance optimisation
- Comprehensive training
Our solutions
POD VIP
Experience
- CRO analysis
- Bespoke web design
- Web development
- Great White platform
- Performance optimisation
- Comprehensive training
- Ongoing support & maintenance
Our Process
Step 1 Research
The first step is analysing your needs to understand what a successful final product looks like. To do this, we get to know your business and what you want to achieve.
We then do a deep dive into your target demographic to understand their behaviours. Finally, we look at your competitors. After all, your customers are looking at them, so we need to!
Step 2 Concept
We begin conceptualising your project, bouncing ideas back and forwards between ourselves and, more importantly, you. We’ll sketch blueprints to visualise your new website.
Several concept designs will be created and analysed to ensure we hit every mark and meet your needs. As a web design agency, it’s our job to realise your vision as you imagined it.
Step 3 Visualise
Aka, the fun part! It’s time to experiment with varying combinations of on-brand colours, imagery, and fonts to bring your website to life. Your suggestions drive our decisions and we’ll communicate regularly.
If you have no idea what you want, that’s fine too! Our web designers are full of inspiration when it comes to building websites that consistently deliver results.
Step 4 Build
Once you approve the design, the building phase begins. Our web developers are always developing new, innovative ways to make your brand thrive online.
Pod websites stand at the forefront of modern online design and easily facilitate growth when your business expands. We run your site through dynamic tests for the first few weeks and months after release to ensure functionality and responsiveness are working at their best.
Our PeopleYour web design & development team
Mia
Creative Director
Jacob
Head of Web Design
Jarkko
Web Designer & Developer
Emily
Web Designer & Developer
Jack
Junior Graphic Designer
Questions?FAQs
How long does it take to build a website?
For Ecommerce websites, we aim to to build them within 12-16 weeks. For an exact lead time, get in touch with our team. Building a website is no mean feat, and so there is no quick fix. If you are wanting to invest in your business, a website helps you stand out, and this can take time. We build every website to the your specification, so you are left happy with the end result.
How much does a new website cost?
The cost of a new website ranges from a few thousand pounds to tens of thousands, and this depends on complexity, size and features. A simple lead generation website could cost between £2500 and £5000, whilst a complex ecommerce site could range from £5000 to £25,000. For a more exact figure, you can book a free consultation with our web developers and we can talk through everything with you.
Can I customise my own website?
Of course! In order to create your perfect website, our team will sit down and understand your vision; from there we meticulously turn the style and personality of your business into a site that generates leads and sales. What sets us apart from other web design agencies in Leicester is our attention to detail and planning. We want you to have something you can be proud of!
Can you redesign my existing website?
Yes! Whether you are starting from scratch, migrating to a new site or looking to redesign your current, we can help. Our team of designers have redesigned many existing websites for our clients. If you are looking to change your site into ecommerce or just want a new look and feel, get in touch with our team. All of our new builds and redesigns are on a development site, meaning that your existing site can continue to run whilst we work behind the scenes.
Will my website be mobile-friendly?
As mobile now equates for the majority of traffic, we prioritise a mobile-friendly approach. All of our web designs are built to work on all aspect ratios, ensuring your customers can browse freely on whatever device they wish.
Will my website be secure?
We take security seriously, and that’s why we make sure that your site has SSL certification and privacy measures to protect the user and the site. We also offer secure website hosting options to keep your site protected.
Will you help with the content on my website?
Yes we will! Content is king in the online world, so we work alongside our in-house content marketing team to provide fresh, high-quality content that is up to the latest standards. With the development in AI, the importance of content is growing, so get in touch to be ahead of the game.
Will my website rank on Google?
We follow SEO best practices (fast loading speed, good structure, clean code, mobile usability). However, ranking also depends on ongoing SEO, content, backlinks and competition. We can assist with SEO campaigns as a separate service.
Do you provide hosting and website maintenance?
Yes, we offer hosting, security updates, backups and ongoing maintenance packages.
What is a lead gen website?
A lead generation website is engineered to attract visitors and convert them into leads (via contact forms, calls, emails, downloads, etc.), rather than focusing primarily on eCommerce or content.
How much input will I have during the web design process?
You’ll be involved at multiple stages: initial brief, concept reviews, design sign-off and pre-launch reviews. We maintain close communication throughout to make sure the site aligns with your vision.
Our services Design & Creative
Web Design & Development
Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.
Content Marketing
Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.
Video Production
Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.
Branding
Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.
Our services Digital Marketing
SEO
SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.
Email Marketing
Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
AI Search
Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.
Our services Insights & AI Tools
Telephone AI New
Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.
AI AutomationNew
AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.Data Analysis New
Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.
On/Offline Attribution Beta Testing Now
Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.
Our Latest Articles
What Is an XML Sitemap?
By Joe Corby on 6th January 2026
If you’ve invested in a web design or SEO agency to help grow your business online, chances are you’ve heard the term XML sitemap mentioned, often quickly and rarely explained clearly. An XML sitemap is essentially a file that tells search engines like Google which pages exist on your website, which[...]
The Rise of AI Chatbots: Enhancing Customer Support in the Digital Age
By Emily Whittaker on 18th November 2025
AI chatbots have quickly become one of the most transformative tools in modern customer service, reshaping how businesses interact with their audiences online. As technology continues to advance, these intelligent virtual assistants are becoming more capable. They can deliver fast, accurate and[...]
Do Website Rankings Drop After a Website Relaunch?
By Sam Pardoe on 25th September 2025
The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping, but[...]
Your 2025 Digital Marketing Acronym Cheat Sheet
By Emily Whittaker on 22nd August 2025
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO is[...]
Why We Built Our Own WordPress Framework
By Jacob Hedges on 18th August 2025
At Pod Digital, we’ve built websites for years, from high-performing ecommerce sites to lead-generating businesses. But every time we started a project, we had to build from scratch. Eventually, we asked ourselves: What if we didn’t have to reinvent the wheel every time? That question sparked the[...]
Shopify, WooCommerce or Magento – Which Ecommerce Platform to Choose?
By Jarkko Sibenberg on 30th July 2025
Choosing the right ecommerce platform is one of the biggest decisions for an ecommerce business. It can really impact the efficiency of your day-to-day operations going forward. When choosing a platform for your ecommerce business, a wide range of options is available. In this article, I want to focus[...]