CRO Meets the Rise of AI Agents AI is changing how people find, choose and interact with websites. Increasingly, it’s not just human visitors making decisions about your site: AI agents are analysing it too. Think of AI Agents like digital personal shoppers. They quickly scan the shelves (websites),[...]
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised[...]
In the fast‑evolving digital landscape, search behaviour is undergoing a significant transformation. AI‑powered search experiences are rising, yet traditional search remains essential. Finding the right balance can change your brand’s visibility and conversions. The Rise of AI Search AI-driven[...]
You’ve probably noticed it. Your traffic has dipped a little, but conversions are oddly steady. They may even be up. One client told us it felt like search was “rewiring itself.” They’re right. What’s happening isn’t just a small algorithm tweak. This is the biggest shift in how search[...]
More people are using AI search engines that deliver instant and more personal answers, causing Google clicks to drop. So, what does this mean for your brand, and how can you stay visible as AI search continues to grow? It means now is the time for businesses to adapt their strategies and ride the[...]
Adapting Content Strategies for an AI-Driven Search Landscape As we continue exploring the ever-evolving world of digital content, it’s clear the rules of engagement are shifting. In our recent blog, we discussed how quality website content is the cornerstone of your online presence. It helps[...]
Google’s new AI Overview is changing the landscape of search. But how can you ensure that your content is still being noticed by Google’s AI? This guide will help you understand how to optimise your content for Google’s AI, increasing your visibility and boosting your website’s ranking and[...]
This article covers: What is generative AI? ChatGPT – What is it? Will generative AI change roles forever? Will generative AI change roles forever? Is ChatGPT as good as they say? Google Bard vs ChatGPT How will Generative AI create jobs? Do we use Generative AI at Pod Digital? How safe is AI?[...]
