Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
With digital marketing more competitive than ever, remarketing in PPC has become an essential tool for businesses. It offers a second chance to turn previous website visitors into loyal customers. But is remarketing PPC truly worth the investment? In this article, we’ll outline the key benefits[...]
The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping,[...]
Your marketing is only as good as your data. At Pod Digital, we’ve developed comprehensive data analysis services that turn raw numbers into real-world growth. Instead of making decisions based on assumptions, you’ll have clear insights that show exactly where to invest your budget for[...]
As 2024 draws to a close, we’re taking a moment to reflect on an incredible year of growth, innovation and achievements at Pod Digital. Across every department, our teams have worked tirelessly to deliver exceptional results for our clients. This year was about more than just meeting goals.[...]
Pod Digital are proud to announce that our first pod has almost reached full capacity, creating and managing the digital marketing strategies of a selection of elite customers with individualised needs.
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As you may have already come to appreciate if you have browsed our wider website, here at Pod Digital, we like to do things a bit differently. We are a recently launched marketing company that puts the customer first via our unique Pod concept.
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