Content MarketingContent that’s built for tomorrow
Our talented team creates content strategies that power every part of your digital marketing, from SEO and paid search to AI discovery. With tools like Google’s AI Overviews, AI Mode and ChatGPT changing how people search, we build content that’s human-crafted and data-led. It’s AI-optimised to help your brand stay visible, trusted and ahead of the curve.
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
Content Marketing Agency In Leicester, Leicestershire
Search is changing and so is digital marketing. It’s no longer just about ranking on Google: it’s also about being understood and recommended by AI. With AI Search, content needs to do more than just target keywords: it needs to be structured, credible and genuinely useful.
As a leading content marketing agency in Leicester, Pod Digital creates content that works for humans, Google and AI. We help you get found, build trust and stay ahead in a rapidly evolving digital world.
Let’s future-proof your content strategy – get in touch today.
Our PortfolioEngage, convert and perform
Why AI Search Changes the Rules
Traditional SEO focused on keyword rankings. Now, AI models like Google’s AI Overviews summarise content and present answers, often without a user clicking through.
This means your content needs to:
- Be structured so AI can easily summarise and cite it.
- Be credible, expert-led and backed by original insight.
- Answer real user questions quickly and clearly.
And support SEO, paid media and conversion across your digital marketing efforts
Our content strategies are designed to make sure your brand is visible, even when users don’t click.
Digital Content StrategyDelivering a return on investment for B2B and B2C businesses
Why Work With a Content Marketing Agency?
Your online presence is a window into your world. It’s how visitors perceive your brand and decide whether or not to engage with you. Time and time again, content proves itself as delivering an excellent return on investment. But to stand out, your content needs more than just keywords: it needs a unique perspective that sets you apart.
Google prioritises originality, so we ensure each piece of content highlights what makes your business different, giving it the best chance to rank above the competition.
Whether you’re in the B2B or B2C world, we create strategic, purpose-driven content tailored to your brand. As a leading content marketing agency, we don’t just drive traffic. We convert visitors into customers, helping grow your business and strengthen your position online. Let us bring your brand’s unique message to the world.
Our PeopleYour Content Team
Jane
AI & Content Director
Alison
Company Director
Ria
Content Strategist
Sam
SEO & Content Account Manager
Joe
SEO & Content Account Manager
Jonathan
SEO & Content Account Manager
Rebecca
Video Editor
Rhia
Multimedia Content Strategist
Our services Design & Creative
Web Design & Development
With a collaborative design and development team, we make your brand thrive online. Whether you want a new website or help with an existing one, our specialist in-house team offer bespoke web design in Leicester and work with you to give your website the edge.
Content Writing
Your website is your online window to the world, and we’re here to bring it to life. We create engaging content that ranks in Google’s evolving algorithms and AI-driven search. Our blend of creativity and SEO ensures visibility and results that resonate with your audience. The outcome? A return on investment your finance team will want to celebrate.
Video Production
Video marketing has a direct and positive impact on businesses. By displaying your business and services in an easy-to-digest format, visitors can access information quickly and easily. Are you in the 87% of businesses benefiting from video?
Branding
Branding is more than a logo, it’s the foundation of your brand and how your audience connects with you. We design strategic and creative brand identities that drive recognition, trust and long-term growth.
Our services Digital Marketing
SEO
SEO is the driving force behind our digital marketing agency. Both an art and a science, we work tirelessly to get your website ranking above your competitors. We drive traffic to where you want it.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media market grows every day, and it’s not stopping any time soon. Utilise the power of popularity and open a direct line of communication with your target audience. We’ll build your brand, increase engagement and improve your sales through organic or paid social activity.
Email Marketing
There’s no better way to get your message to a specific audience than with email marketing. With one of the best conversion rates in the business, our strategic campaigns deliver essential messages to those who matter the most.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
Our services Insights & AI Tools
Telephone AI New
Telephone AI is a brand new service that transcribes and analyses every call, capturing key details and enquiry types to give you full visibility on your leads.
Data Analysis New
On/Offline Attribution Coming Soon
Questions?FAQs
What are the types of content marketing?
There are several content types businesses use to attract, engage and convert customers. This includes:
- Articles: Help drive organic traffic and showcase industry knowledge
- Infographics: Break down complex ideas into easy-to-digest visuals
- Case Studies: Demonstrate real-world success and build credibility
- Onsite Content: Core website content such as service pages, product descriptions and landing pages to support SEO
- FAQs: Answer common customer questions in a way that boosts SEO and supports AI search features
- Videos and social-first content: Help amplify your brand and messaging across platforms
At Pod Digital, we design content to fuel the entire digital ecosystem – from SEO to paid campaigns to AI-powered discovery.
Why is content marketing important?
Content marketing is the foundation of successful digital marketing. It not only helps your brand get found online, but also:
- Builds long-term trust with your audience
- Improves performance across SEO, paid search and social
- Strengthens your presence in AI-generated results
- Supports conversion by guiding users through the full buyer journey
With AI search changing how customers find and evaluate brands, content needs to be more strategic, helpful and structured than ever. We make sure your brand is discoverable, relevant and reliable, wherever people search.
Why do content marketing?
Every part of your digital marketing relies on content marketing. Great content:
- Powers SEO by giving search engines something valuable to rank
- Supports PPC by improving Quality Scores and landing page performance
- Builds authority in AI search tools by offering credible, structured answers
- Increases engagement across email, social and paid campaigns
- Helps your brand stay front-of-mind across the entire customer journey
At Pod Digital, content marketing is never siloed. It’s embedded into every campaign we run to maximise ROI across your entire digital presence.
What is generative engine optimisation (GEO)?
Generative Engine Optimisation (GEO) is how SEO is evolving. It’s the process of optimising your content for AI-powered search tools like Google’s AI Overviews, ChatGPT and Perplexity.
Unlike traditional SEO, which focuses mostly on rankings, GEO is about helping your brand:
- Be cited, summarised and recommended by AI systems
- Provide clear, structured answers that match how AI models interpret search intent
- Maintain visibility in both zero-click AI results and traditional search listings
At Pod Digital, we combine GEO with a wider content and digital marketing strategy, ensuring your brand shows up where decisions are being made.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and trustworthiness. These are all core signals used by Google and AI systems to evaluate content quality.
- Experience: The content reflects real-world knowledge or use
- Expertise: Written by a real person who knows the topic inside and out
- Authoritativeness: Your brand or authors are recognised in the field
- Trustworthiness: The content is reliable, accurate and transparent
Strong E-E-A-T not only improves SEO rankings but also increases your chances of being featured in AI-generated answers. It plays a crucial role in digital marketing by helping your content get seen, trusted and acted on across multiple channels.
Our Latest Articles
What is Google’s AI Mode and Will it Impact PPC?
By Jonathan Seals on 20th October 2025
Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
How Topic Clusters Help You Win in SEO and AI Search
By Jane Wardle on 22nd August 2025
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised blogs[...]
Your 2025 Digital Marketing Acronym Cheat Sheet
By Emily Whittaker on 22nd August 2025
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO is[...]
How AI Search Is Rewriting SEO and Why Content Is The Key
By Jane Wardle on 25th June 2025
You’ve probably noticed it. Your traffic has dipped a little, but conversions are oddly steady. They may even be up. One client told us it felt like search was “rewiring itself.” They’re right. What’s happening isn’t just a small algorithm tweak. This is the biggest shift in how search works[...]
Why AI Will Never Replace a Real Content Writer
By Jane Wardle on 26th May 2025
AI tools such as ChatGPT have changed how we brainstorm, plan and even fine-tune ideas. But no matter how good AI gets, it can never replace a real content writer. Writers don’t just string words together. They research, think critically, empathise and inject real emotion into their work. That’s[...]
What is a Call to Action?
By Jane Wardle on 6th May 2025
At Pod Digital, we work on calls to action (CTAs) every day. However, let’s be honest, does everyone actually know what they are or how important they can be? If you stopped the average person on the street and asked, “What is a call to action?”, they might think it’s something dramatic:[...]