Content Marketing The Salt to the Sea

“Highly recommend this team for their very professional, dedicated approach to helping others achieve their goals.”

Data-driven Focused on your target audience
B2B and B2C Optimised for success in every sector
Excellent ROIAcross all digital marketing channels

Content Marketing Agency In Leicester, Leicestershire

Search is changing. It’s no longer just about ranking on Google: it’s also about being understood and recommended by AI.

From Google’s AI Overviews to ChatGPT and Gemini, content needs to do more than just target keywords: it needs to be structured, credible and genuinely useful.

As a leading content marketing agency in Leicester, Pod Digital creates content that works for humans, Google and AI. While AI search is growing rapidly, Google remains a dominant force in search, processing around 8.5 billion searches daily. As of early 2025, it holds approximately 89.79% of the market share.

That’s why our strategy prioritises both Google’s evolving algorithms and AI search to ensure maximum visibility for your brand. We help you get found, build trust and stay ahead in a rapidly changing digital world.

Let’s future-proof your content strategy – get in touch today.

Digital Content StrategyDelivering a return on investment for B2B and B2C businesses

The Research Phase Data-Driven Insights

Before we put pen to paper (or fingers to keyboard), we take a deep dive into your business. Using research-driven and data-driven insights, we analyse Google’s evolving algorithms and how AI-powered search impacts your industry.

What are your business goals? – More traffic? More leads? More brand awareness? We align our strategy with what you need.

Who is your audience? – We research what they’re searching for, their intent and how AI tools summarise and recommend content in your industry.

What’s working for your competitors? – We analyse their content, find gaps and uncover opportunities to make your brand the go-to authority.

How does AI search process content in your industry? – AI search tools don’t just look for keywords. They prioritise context, credibility and structure. We make sure your content ticks all the right boxes.

AI-powered search engines don’t just rank content, they generate answers. We ensure your content is structured and written so AI can pick up, understand and feature your unique message in search results.

Ongoing Creative Bespoke Content for Your Brand

Good content isn’t just about ranking, it’s about being helpful, engaging and shareable. Our team of writers, designers and strategists create:

Conversational, helpful content – AI prioritises content that sounds natural and informative (not robotic or stuffed with keywords).

Expert-led, credible writing – Google and AI models prefer bespoke content backed by real expertise and trusted sources.

Structured for AI search – We use smart formatting and topic clusters so your content is easy to understand for both search engines and your audience.

Multi-format content – Blog posts, guides, infographics, videos; content designed for both search engines and social media.

Your bespoke content isn’t just published, it’s found, featured and recommended across Google, ChatGPT and other AI-powered platforms.

The Results Data-Driven Reports

Search algorithms and AI recommendations change all the time. That’s why we don’t just publish content and hope for the best. We track its performance and continuously refine our approach.

We track:

How your rankings and visibility change over time.

What’s getting engagement (and what’s not).

How AI search engines interact with your content.

How we can tweak and improve content based on real-time Google and AI search trends.

We compile a comprehensive report to track the effectiveness of your content and how it’s working for you across various channels. We don’t just highlight what’s going well - we cover all the results with total transparency. We’ll present this to you each month, highlighting your results in an easy-to-understand format. It’s this approach that allows us to implement tailored recommendations to drive your business forward.

Your Content Marketing Team

Alison
Sam
Joe
Jonny
Jane
Hannah
Ria

Why Work With a Content Marketing Agency?

Your online presence is a window into your world. It’s how visitors perceive your brand and decide whether or not to engage with you. Time and time again, content proves to be an excellent return on investment. But to stand out, your content needs more than just keywords: it needs a unique perspective that sets you apart.

Google prioritises originality, so we ensure each piece of content highlights what makes your business different, giving it the best chance to rank above the competition.

Whether you’re in the B2B or B2C world, we create strategic, purpose-driven content tailored to your brand. As a leading content marketing agency, we don’t just drive traffic. We convert visitors into customers, helping grow your business and strengthen your position online. Let us bring your brand’s unique message to the world.

Let’s Talk About Your Content Strategy Today

Our Latest Posts

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Stop Chasing Keywords, Build Authority with Strategic Content

By Ria on April 16th, 2025
Obsessing over keywords can cause you to overlook the true importance of content. Content marketing is a powerful tool for any business. It’s not just...
Apply User Intent to Understand Your Audience

By Jane on March 26th, 2025
Getting to the top of Google and AI-driven search results isn’t just about stuffing content with keywords. It’s about understanding what your audience truly wants. ...

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