I joined Pod in 2022 as an SEO Executive with a budding interest in marketing. Since then, I’ve dedicated myself to continuous learning and professional growth and in 2024, I was proud to step into the role of Head of SEO. I now lead an incredible team and thrive in the ever-evolving world of search, a field I love for its constant innovation and the opportunity to learn something new every day. Outside of work, I’m a devoted cat mum and an enthusiastic home cook who loves experimenting in the kitchen with new recipes and bakes.
In the fast‑evolving digital landscape, search behaviour is undergoing a significant transformation. AI‑powered search experiences are rising, yet traditional search remains essential. Finding the right balance can change your brand’s visibility and conversions. The Rise of AI Search AI-driven[...]
In July 2025, Instagram made one of its most significant changes yet, and it’s all about search engine visibility. For the first time, public posts from business and creator accounts are now eligible to be indexed by search engines like Google. Your reels, carousels and posts can now be found through[...]
Voice search is no longer a novelty; it’s now a key part of how users interact with the web. With smartphones, smart speakers and virtual assistants like Siri, Alexa and Google Assistant becoming part of daily life, businesses must adapt. Around 20.5% of people worldwide use voice search, which[...]
SEO is a steady process, it takes strategic planning, consistent effort and a bit of patience before the results start to show. But how long, exactly, does the waiting game last? Let’s dive into the world of search engine optimisation and uncover the timeline. Patience is a Virtue Achieving[...]
