Award-Winning Digital Marketing in Leicester
At Pod Digital, we’re passionate about helping businesses grow. We specialise in all aspects of digital marketing across both traditional and AI-driven search. This includes SEO, PPC and paid social, alongside web design, data insight and intelligent automation. We take pride in working alongside you to bring your business goals to life.
Results-Driven Marketing for the AI Era
Pod’s focus as a digital marketing agency is collaborative working to bring your business the best results.
When you work with us, you get the experience of all of our pods. Working from your defined goals, we create a results-driven strategy backed by data. This includes SEO-led content and technical optimisation. We build high-performing websites, run PPC and Paid Social campaigns, analyse performance and automate key processes. Alongside this, we stay focused on the latest AI search, generative discovery and evolving search engine algorithms.
By staying ahead of these changes, we ensure your business gets the visibility it deserves where customers are now searching. Read more about the services offered at Pod, the digital marketing agency where success is in our DNA.
Our services Design & Creative
Web Design & Development
Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.
Content Marketing
Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.
Video Production
Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.
Branding
Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.
Our services Digital Marketing
SEO
SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.
Email Marketing
Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
AI Search
Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.
Our services Insights & AI Tools
Telephone AI New
Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.
AI AutomationNew
AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.Data Analysis New
Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.
On/Offline Attribution Beta Testing Now
Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.
Providing Marketing Solutions for SMBs in Leicester
Our specialism is helping businesses achieve consistent results in a rapidly changing search landscape. Pod is a digital marketing agency that understands the importance of seeing a return on every pound you invest. Whether that investment is in SEO, AI Search, web design, PPC, paid social or content, we focus on outcomes that matter.
We want to learn about your business. What are your goals? Who is your target audience? What are the key metrics you want to measure and improve? Understanding this information drives us to create effective campaigns across the channels that work best for you today, not yesterday.
No two businesses are the same; we know that all too well. We don’t take any strategies “off the peg” and expect them to work. Everything we do is tailored to your specific needs to maximise your return on investment. As search, AI and customer behaviour continue to evolve, we focus on the full journey, from first click or call through to enquiry handling, conversion and insight.
Contact us today to discuss your free strategy meeting.
Our PortfolioEngage, convert and perform
Our Offices
Midlands Office
Office 6,
Elizabethan House,
Lutterworth,
Leicestershire,
LE17 4NJ
London Office
48 Charlotte Street,
London,
W1T 2NS
Floor 2,
Al Fattan Tower,
Dubai Marina
Let’s TalkStart your Journey To Success
Our Process
Driving Strategy and SuccessYour Senior Leadership Team
Mike
Founder & Company Director
Alison
Company Director
Issy
Sales Director
Charlie
Company Director
Mia
Creative Director
Jane
AI & Content Director
Maisie
Head of SEO
Questions?FAQs
I need help with my website. Can you help?
Yes. If you need help with your website, we can support everything from design and development to performance, SEO and conversion. Whether you’re launching a new site or improving an existing one, we focus on building websites that are easy to use. We ensure they are visible in modern search and designed to convert.
What results have you achieved for clients?
When people ask what results we’ve achieved for clients, the answer depends on their goals. We’ve helped businesses increase visibility, generate more qualified enquiries, improve conversion rates (by 1,271%!) and gain clearer insight into what’s driving growth. Our focus is always on measurable outcomes rather than vanity metrics.
How do you measure digital marketing success?
We measure success by looking at how digital marketing activity contributes to your business objectives. That includes metrics such as qualified traffic, enquiries, conversion rates, call quality and return on investment. Measuring success means understanding what’s working and why.
Do you provide reporting?
Yes, we provide reporting that’s clear, relevant and easy to understand. Our reporting focuses on what’s working, what can be improved and where the next opportunities lie. This means you can make informed decisions without wading through unnecessary data.
Our Latest Articles
The Complete 2026 Guide to Effective, Compliant and AI-Ready Email Marketing
By Melissa Horne on 6th February 2026
Email marketing is an often underutilised form of marketing, with companies doing it at the very base level without thinking about an overall strategy. A solid and effective email marketing strategy can lead to great sales, build brand loyalty and be an excellent way to keep communication up with your[...]
Website Design, Build and Optimisation: The Ultimate 2026 Guide
By Emily Whittaker on 4th February 2026
What is Website Design & Development? Website design and development are the two key phases of creating a website. Design focuses on the visuals and user experience. Using research, analysis and your goals, we create a blueprint of how the site will look and how users will interact with each element.[...]
How to Measure Brand Visibility Across AI Platforms – LLM Tracking
By Ellie Shields on 4th February 2026
Search visibility used to mean ranking in Google; now it also means being recommended by AI. Generative AI is now acting like a decision-making assistant, not just a search tool. That’s why measuring AI search visibility through LLM tracking matters more than ever. It’s no longer just about search[...]
How to Appear in AI Search
By Ria Kaur on 28th January 2026
More people are using AI search engines that deliver instant and more personal answers, causing Google clicks to drop. So, what does this mean for your brand, and how can you stay visible as AI search continues to grow? It means now is the time for businesses to adapt their strategies and ride the wave[...]
How AI Search Is Changing How People Discover and Buy in 2026
By Jane Wardle on 27th January 2026
In the first few weeks of 2026, AI platforms have crossed a tipping point. Google and OpenAI have both rolled out changes that fundamentally alter how people discover brands, evaluate options and make purchases online. From deeply personalised AI recommendations, to in-AI checkout, to advertising embedded[...]
What You Need to Know About Social Media Marketing in 2026
By Michal Babic on 23rd January 2026
TL;DR: Social media marketing in 2026 is all about strategic, authentic engagement in a rapidly evolving landscape. To stay ahead, businesses must shift from: What Is Social Media Marketing? (Definition and Basics) What is Social Media Marketing? Social Media Marketing is how businesses use social platforms[...]