SEOAre your Competitors Ranking Above You?
We understand how crucial it is to drive traffic and turn clicks into loyal customers. We keep things clear and straightforward. No jargon, no fluff – just honest, results-driven SEO that delivers. From on-page optimisation to local SEO strategies, we handle it all to boost your online presence effectively.
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
SEO Leicester
Businesses large and small choose Pod Digital as their SEO Agency in Leicester as we deliver measurable results for clients locally and nationwide.
With the digital space being more competitive than ever, our experienced team go above and beyond to create strategic and results-driven strategies that take you above the competition.
We prioritise results that matter to your business, whatever they are. Whether you are looking to rank higher on Google, drive more traffic to your services or convert more sales, we hear you and can get you there.
As a leading SEO company in Leicester, Pod Digital is built on foundations of integrity, transparency and digital success – we form our partnerships based on trust, loyalty and collaboration.
Looking for guaranteed results?
The Pod Digital SolutionCore SEO Strategies
We deliver data-driven SEO strategies tailored to your business needs. From site migrations to local/national SEO, our expert team can get your website ranking above your competitors. Read our core SEO services and discover how we can help your business grow.
An SEO Agency in Leicester, Leicestershire
That Actually Delivers
As a local SEO company in Leicester, we deliver innovative solutions to grow your business’ online presence. SEO offers the highest return on investment of any digital marketing strategy. Our SEO executives continually adapt their strategies to keep up to date with algorithm changes, maximising traffic to your website. Over 50% of clicks are from sites in the top 3 positions, showing the importance of SEO in business. We do things differently at Pod Digital. We work collaboratively with the other “pods” of our business to create meaningful campaigns that deliver better results.
Our Process
Our PortfolioEngage, convert and perform
Our PeopleYour SEO Team
Maisie
Head of SEO
Charlie
Company Director
Sam
SEO & Content Account Manager
Joe
SEO & Content Account Manager
Jonathan
SEO & Content Account Manager
Lucy
SEO & Content Account Executive
Leanne
SEO Account Manager
Melissa
Account Manager
Mayank
Marketing Data Analyst
Praneeth
Marketing Data Analyst
Jenith
Marketing Data Analyst
Questions?FAQs
What does SEO stand for?
SEO stands for Search Engine Optimisation and is the process of improving the quality and frequency of traffic to your website. As opposed to paid traffic, SEO targets organic search and works to push your website up to page 1. Essentially, SEO improves your website to make it more visible when potential customers search for products or services.
Why SEO is important?
While paid advertising, social media and other online channels can help drive traffic to websites, search engines are the primary source of online traffic.
Organic search results occupy more digital space, appear more trustworthy to users and receive significantly more clicks compared to paid ads.
According to Moz, SEO offers around 20X more traffic potential than PPC on both mobile and desktop.
What are the four main types of SEO?
The four types of SEO are:
- On-site SEO – This focuses on optimising the content and structure of your website to ensure search engines can crawl and index your pages effectively. This includes keyword research, optimising meta data, improving user experience and angling your content so that it is valuable to your target audience.
- Off-site SEO – This involves improving your website’s authority through backlinks and external signals from trusted sites. This can also be achieved through engaging with relevant influencers and building an online presence that signals credibility and trustworthiness to search engines.
- Technical SEO – Technical SEO ensures that your website is applicable for search engines to crawl and index without any issues. This includes optimising site speed, fixing broken links, improving mobile usability, implementing secure connections (HTTPS) and addressing other factors that may affect a site’s crawlability and indexation.
- Local SEO – This is crucial for businesses that rely on location-based searches. It focuses on optimising your website to rank higher in local search results. This can involve optimising your Google My Business profile and ensuring your business appears in relevant local directories.
All of which we provide at Pod Digital, in our comprehensive SEO strategies.
How do you measure the success of an SEO campaign?
The success of an SEO campaign can be measured by assessing keyword ranking positioning, organic search traffic improvements, higher click-through rates (CTR), more conversion rates or a higher return on investment. As an experienced SEO agency, we utilise a combination of these metrics to track your campaign’s progress and make data-driven decisions to enhance performance.
How long does it take to see results from an SEO campaign?
It’s difficult to pinpoint exactly how long it will take to see results from an SEO campaign however, a successful SEO campaign requires time to set up and optimise. SEO is a long-term approach that must be continually developed and refined. The time it takes to see results from SEO campaigns depends on factors such as the competitiveness of your industry, the quality of your content and optimisation efforts.
Generally speaking, you can start seeing improvements in your search rankings within a few weeks. Over the next 6 to 12 months, you’re likely to make significant progress towards achieving your business objectives. For a more tailored estimate on how long it will take for your business to see results, feel free to contact our team.
Our services Design & Creative
Web Design & Development
Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.
Content Marketing
Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.
Video Production
Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.
Branding
Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.
Our services Digital Marketing
SEO
SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.
Email Marketing
Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
AI Search
Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.
Our services Insights & AI Tools
Telephone AI New
Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.
AI AutomationNew
AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.Data Analysis New
Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.
On/Offline Attribution Beta Testing Now
Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.
Results-Driven SEO Agency
As a results-driven SEO agency that has helped transform the online success of hundreds of businesses, we believe in dreaming big and achieving even bigger. With our data-driven approach, we work collaboratively with our clients to create technical and tactical strategies to secure you results.We all know that the e-commerce market is highly competitive. Over 75% of people shop or find a service online every month, which is why your business needs a unique SEO strategy created just for you. You can stand out above the rest with the help.The nature of business isn’t always linear, so we’re flexible. Get in touch with the Pod Digital team today to find out more about the payment plans we can offer you.
Our Latest Articles
Why Is An SEO Audit Important for Your Business?
By Joe Corby on 23rd January 2026
If you’re planning to grow your business through your website in 2026, having strong SEO foundations in place is essential. Around 94% of all webpages receive no traffic from Google. Don’t let your website sit within that statistic. At Pod Digital, we strongly recommend starting with a comprehensive[...]
What Is an XML Sitemap?
By Joe Corby on 6th January 2026
If you’ve invested in a web design or SEO agency to help grow your business online, chances are you’ve heard the term XML sitemap mentioned, often quickly and rarely explained clearly. An XML sitemap is essentially a file that tells search engines like Google which pages exist on your website, which[...]
Do Google Reviews Help SEO? Why They’re Important
By Jonathan Seals on 16th December 2025
Reviews are essential for online success. A common question we receive at Pod Digital is: Do Google reviews help with SEO? In most cases, yes. While reviews are not a traditional ranking factor like backlinks or content, they play a critical role in local SEO, trust signals, click-through rates and conversion[...]
The Complete Guide to SEO in 2026
By Maisie Bee on 12th December 2025
Search has changed more in the past three years than it did in the preceding decade. The rise of AI search, hyperlocal intent, multimodal queries and stronger technical demands are reshaping SEO for 2026. We want to share with you everything you need to know about SEO today, what has changed and what[...]
What is Google’s AI Mode and Will it Impact PPC?
By Jonathan Seals on 20th October 2025
Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
Do Website Rankings Drop After a Website Relaunch?
By Sam Pardoe on 25th September 2025
The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping, but[...]