At Pod Digital, we like to share what’s happening in the world of digital marketing on our blog. We offer tips, advice, guides, opinions and updates on a range of topics, but not only that, we give you a glimpse of life in our Leicestershire office.
Search has changed more in the past three years than it did in the preceding decade. The rise of AI search, hyperlocal intent, multimodal queries and stronger technical demands are reshaping SEO for 2026. We want to share with you everything you need to know about SEO today, what has changed and what[...]
In July 2025, Instagram made one of its most significant changes yet, and it’s all about search engine visibility. For the first time, public posts from business and creator accounts are now eligible to be indexed by search engines like Google. Your reels, carousels and posts can now be found through[...]
Voice search is no longer a novelty; it’s now a key part of how users interact with the web. With smartphones, smart speakers and virtual assistants like Siri, Alexa and Google Assistant becoming part of daily life, businesses must adapt. Around 20.5% of people worldwide use voice search, which[...]
In today’s fast-paced digital world, attention is a scarce resource. Brands need to connect quickly, clearly and emotionally with their audience. That’s where video marketing comes into its own. Have you been wondering what video marketing is, why it’s so effective and how to build a strong[...]
You’ve probably noticed it. Your traffic has dipped a little, but conversions are oddly steady. They may even be up. One client told us it felt like search was “rewiring itself.” They’re right. What’s happening isn’t just a small algorithm tweak. This is the biggest shift in how search[...]
So, you have the urge to boost your online presence, visibility and attract more customers through the Internet. Consequently, you came across SEO. Search Engine Optimisation, the process of improving a website’s visibility on search engines, such as Google. The big questions of today are[...]
I saw this opportunity as a way for me to experience the world of digital marketing, little did I know it would end up with me having a seat at the SEO and Content table.
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At Pod, the platform that powers the majority of our websites is WordPress. It’s the core software we specialise in and consistently find most effective for theme development. A theme defines the site’s appearance. It’s something that can be swapped to change the look and feel, while[...]
AI tools such as ChatGPT have changed how we brainstorm, plan and even fine-tune ideas. But no matter how good AI gets, it can never replace a real content writer. Writers don’t just string words together. They research, think critically, empathise and inject real emotion into their work.[...]
When it comes to pay-per-click advertising, the majority of people focus on the keywords, ad copy and bidding strategies. One of the most overlooked yet important components of an effective PPC campaign is the landing page. If you don’t have a compelling landing page, even some of the best-written[...]
Local SEO is one of the most powerful tools small businesses can use to grow, yet many struggle to make it work, particularly in competitive local markets such as Leicester, our hometown. Understanding how to overcome common local SEO challenges is key to getting found and chosen online. At Pod Digital,[...]
At Pod Digital, we work on calls to action (CTAs) every day. However, let’s be honest, does everyone actually know what they are or how important they can be? If you stopped the average person on the street and asked, “What is a call to action?”, they might think it’s something dramatic:[...]
With today’s digital landscape being extremely competitive, PPC has become a vital channel for businesses to drive traffic and, more importantly, conversions. However, with so many companies going for the top spots, how can you ensure that your PPC campaigns and efforts stand out from the rest?[...]
