I joined Pod in October 2024 starting with a strong interest in digital marketing. That interest quickly turned into a real passion. There’s nothing more satisfying than seeing the impact of my work in action. When I’m not diving into campaigns, you’ll usually find me on the golf course or watching football and Formula 1.
With digital marketing more competitive than ever, remarketing in PPC has become an essential tool for businesses. It offers a second chance to turn previous website visitors into loyal customers. But is remarketing PPC truly worth the investment? In this article, we’ll outline the key benefits[...]
When it comes to pay-per-click advertising, the majority of people focus on the keywords, ad copy and bidding strategies. One of the most overlooked yet important components of an effective PPC campaign is the landing page. If you don’t have a compelling landing page, even some of the best-written[...]
With today’s digital landscape being extremely competitive, PPC has become a vital channel for businesses to drive traffic and, more importantly, conversions. However, with so many companies going for the top spots, how can you ensure that your PPC campaigns and efforts stand out from the rest?[...]
The Power of PPC Advertising Pay-Per-Click (PPC) advertising is a very effective method to make money with PPC by driving targeted traffic to your website. Whether you are running a small business or an already established brand, Google Ads allows your company to gain exposure and increase sales.[...]
Seasonality has a major influence on the success of Google ads efforts. However, seasonal changes do not impact all types of businesses in the same way. This often leads to confusion regarding drops in performance or unexpected increases in marketing costs. With this in mind, it is important[...]
