I joined Pod in May 2024 as an SEO and Content Executive. Driven by a genuine passion for learning and delivering exceptional service, I have truly found my calling in this role. When I’m not working, you might catch me performing on stage in theatre productions or enjoying a good cup of coffee.
Local SEO is one of the most powerful tools small businesses can use to grow, yet many struggle to make it work, particularly in competitive local markets such as Leicester, our hometown. Understanding how to overcome common local SEO challenges is key to getting found and chosen online. At Pod Digital,[...]
In the competitive world of online marketing, businesses are always looking for ways to improve their visibility, drive traffic and boost sales. While Pay-Per-Click (PPC) advertising and Search Engine Optimisation (SEO) are often seen as separate tactics, using them together can create a powerful[...]
Google’s new AI Overview is changing the landscape of search. But how can you ensure that your content is still being noticed by Google’s AI? This guide will help you understand how to optimise your content for Google’s AI, increasing your visibility and boosting your website’s ranking and[...]
