Lucy Dingle, Author at Pod Digital

Posts by Lucy Dingle

I joined Pod in May 2025 as an SEO and Content Account Executive. My first class Marketing degree reinforced my enthusiasm for working in a creative environment. This role gives me the opportunity to continuously grow both creatively and professionally. Outside of work, I’m either reading, swimming, binge-watching romcom movies or being dragged around by my dog on long walks.

Why Are Personas Important for AI Search?

As AI Search continues to reshape how users discover information online, one thing is becoming increasingly clear: understanding the human behind the query is more important than ever. That’s where personas come in. Personas aren’t just a marketing exercise, they are essential tools that help[...]

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AI Search
From Open Day to Offer

From Open Day to Offer: How One Visit Shaped My Career Path

I saw this opportunity as a way for me to experience the world of digital marketing, little did I know it would end up with me having a seat at the SEO and Content table.

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