Local SEO is one of the most powerful tools small businesses can use to grow, yet many struggle to make it work, particularly in competitive local markets such as Leicester, our hometown. Understanding how to overcome common local SEO challenges is key to getting found and chosen online. At Pod Digital,[...]
SEO is a steady process, it takes strategic planning, consistent effort and a bit of patience before the results start to show. But how long, exactly, does the waiting game last? Let’s dive into the world of search engine optimisation and uncover the timeline. Patience is a Virtue Achieving[...]
Technical SEO can make or break your website’s organic performance. Even the best content and most powerful marketing strategies will underperform if your website isn’t technically optimised. In this article, we’ll dive into why technical SEO plays a crucial role in your SEO strategy and[...]
You’ve put in the hard work to build your website, ensuring everything looks perfect on paper. But when it comes to search results, you find yourself endlessly scrolling past competitors, wondering, Why isn’t my website ranking? Organically ranking within a Google Search is no mean feat. It requires[...]
In the competitive world of online marketing, businesses are always looking for ways to improve their visibility, drive traffic and boost sales. While Pay-Per-Click (PPC) advertising and Search Engine Optimisation (SEO) are often seen as separate tactics, using them together can create a powerful[...]
In the years leading up to 2025, Google has changed its algorithm to put more focus on making the experience better for the user. While delivering the right content remains key, the structure and technical optimisation of your website, often unnoticed by users, are just as crucial. These behind-the-scenes[...]
What are Semantic Keywords? Semantic keywords are words or phrases conceptually related to a given keyword or topic. They are keywords that search engines associate with your primary keyword, based on their understanding of the context and meaning. E.g If a short piece of content includes phrases[...]
In 2024, the landscape of SEO is evolving rapidly with Google introducing significant updates, such as AI Overview. This makes staying ahead of the latest trends and updates crucial for maintaining a competitive edge. Search engines constantly introduce new technologies and ranking factors that can[...]
With the ever changing landscape of the online world, it’s important to keep ahead of your competition, and one way to achieve this is to use video to improve your SEO. Using video content on your web pages can help to boost your SEO by increasing traffic and engagement, raising the value of[...]
There is a big change coming in SEO and Google search – SGE, Search Generative Experience. When I say big, I mean massive. It’s something that, here at Pod, we have been keeping a close eye on for a while. If you’ve not heard about it, let me tell you more.
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Is your website showing on Google? Do you want to get to the top of Google? Securing a spot on Google’s search pages is similar to setting up shop in the heart of a bustling city centre. Every business owner dreams of their website sparkling under the spotlight of the first page, enticing[...]
What Is GA4? GA4 is the latest version of Google Analytics (GA). It launched in October 2021 in anticipation of the previous version, Universal Analytics (UA) being discontinued in July 2023. All historic data will be deleted from July, so if you haven’t already transitioned your analytics to GA4,[...]
