Since joining POD in 2017 as an SEO lead, I’ve built a team of skilled specialists from the ground up, transforming it into a fully-fledged department managing over 80 clients. My passion for SEO and digital marketing drives me to share insights and create valuable content for our business website. Outside the office, I enjoy quality time with family and friends, playing golf, cheering on Arsenal (occasionally) and discovering new dining and drinking spots.
What Is GA4? GA4 is the latest version of Google Analytics (GA). It launched in October 2021 in anticipation of the previous version, Universal Analytics (UA) being discontinued in July 2023. All historic data will be deleted from July, so if you haven’t already transitioned your analytics to GA4,[...]
