In the first few weeks of 2026, AI platforms have crossed a tipping point. Google and OpenAI have both rolled out changes that fundamentally alter how people discover brands, evaluate options and make purchases online. From deeply personalised AI recommendations, to in-AI checkout, to advertising[...]
TL;DR: Social media marketing in 2026 is all about strategic, authentic engagement in a rapidly evolving landscape. To stay ahead, businesses must shift from: What Is Social Media Marketing? (Definition and Basics) What is Social Media Marketing? Social Media Marketing is how businesses use social[...]
Reviews are essential for online success. A common question we receive at Pod Digital is: Do Google reviews help with SEO? In most cases, yes. While reviews are not a traditional ranking factor like backlinks or content, they play a critical role in local SEO, trust signals, click-through rates and[...]
Search has changed more in the past three years than it did in the preceding decade. The rise of AI search, hyperlocal intent, multimodal queries and stronger technical demands are reshaping SEO for 2026. We want to share with you everything you need to know about SEO today, what has changed and what[...]
Video marketing is now essential for brand growth, visibility and SEO performance. Brands compete for attention every single day, with audiences moving quickly across every platform. Messages slip by unnoticed, which creates a real challenge for any business that wants to stand out. A clear[...]
TL;DR: AI search engines now answer most queries directly without clicks. It rewards content that’s structured for extraction, demonstrates clear expertise and answers specific questions in natural language. To stay visible in 2026, shift from: Head of SEO, Maisie Bee says, “The SEO and Content[...]
Last week at a UK business fair, our Managing Director, Mike McKinlay, delivered a talk that cut straight to the heart of what’s happening in digital marketing today. It wasn’t wrapped in jargon. It wasn’t theoretical. It was simple, direct and grounded in experience. As Mike put it: “I built[...]
Open and click rates are essential metrics to monitor your progress. However, measuring the success of your email marketing can be complex. True email marketing success lies in improving engagement, retaining customers and using insights to influence your strategy. There are standard KPIs (Key Performance[...]
AI chatbots have quickly become one of the most transformative tools in modern customer service, reshaping how businesses interact with their audiences online. As technology continues to advance, these intelligent virtual assistants are becoming more capable. They can deliver fast, accurate[...]
Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
With digital marketing more competitive than ever, remarketing in PPC has become an essential tool for businesses. It offers a second chance to turn previous website visitors into loyal customers. But is remarketing PPC truly worth the investment? In this article, we’ll outline the key benefits[...]
The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping,[...]
