Posts by Michal Babic

I joined Pod Digital in January 2026 as Head of Social Media Marketing, bringing a tech-savvy, slightly geeky approach to strategy, performance, and process. I’m passionate about building smart, scalable social systems that actually drive results, not just likes. Outside of work, you’ll usually find me spending time with my family, in the gym, or in the pool, because balance is a KPI too.

What You Need to Know About Social Media Marketing in 2026

Published 23 January 2026 30 min read

TL;DR: Social media marketing in 2026 is all about strategic, authentic engagement in a rapidly evolving landscape. To stay ahead, businesses must shift from: What Is Social Media Marketing? (Definition and Basics) What is Social Media Marketing? Social Media Marketing is how businesses use social[...]

Posts by Michal Babic

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What You Need to Know About Social Media Marketing in 2026