At Pod Digital, we like to share what’s happening in the world of digital marketing on our blog. We offer tips, advice, guides, opinions and updates on a range of topics, but not only that, we give you a glimpse of life in our Leicestershire office.
You’ve probably noticed it. Your traffic has dipped a little, but conversions are oddly steady. They may even be up. One client told us it felt like search was “rewiring itself.” They’re right. What’s happening isn’t just a small algorithm tweak. This is the biggest shift in how search[...]
Your marketing is only as good as your data. At Pod Digital, we’ve developed comprehensive data analysis services that turn raw numbers into real-world growth. Instead of making decisions based on assumptions, you’ll have clear insights that show exactly where to invest your budget for[...]
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised[...]
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
At Pod Digital, we’ve built websites for years, from high-performing ecommerce sites to lead-generating businesses. But every time we started a project, we had to build from scratch. Eventually, we asked ourselves: What if we didn’t have to reinvent the wheel every time? That question sparked[...]
In the fast‑evolving digital landscape, search behaviour is undergoing a significant transformation. AI‑powered search experiences are rising, yet traditional search remains essential. Finding the right balance can change your brand’s visibility and conversions. The Rise of AI Search AI-driven[...]
Choosing the right ecommerce platform is one of the biggest decisions for an ecommerce business. It can really impact the efficiency of your day-to-day operations going forward. When choosing a platform for your ecommerce business, a wide range of options is available. In this article, I want to focus[...]
In July 2025, Instagram made one of its most significant changes yet, and it’s all about search engine visibility. For the first time, public posts from business and creator accounts are now eligible to be indexed by search engines like Google. Your reels, carousels and posts can now be found through[...]
Voice search is no longer a novelty; it’s now a key part of how users interact with the web. With smartphones, smart speakers and virtual assistants like Siri, Alexa and Google Assistant becoming part of daily life, businesses must adapt. Around 20.5% of people worldwide use voice search, which[...]
With the world of digital marketing being extremely competitive, remarketing in PPC has become a vital element for businesses. It gives businesses a second chance to convert past website visitors into loyal customers. But is remarketing PPC actually worth the investment? In this article, we will go[...]
In today’s fast-paced digital world, attention is a scarce resource. Brands need to connect quickly, clearly and emotionally with their audience. That’s where video marketing comes into its own. Have you been wondering what video marketing is, why it’s so effective and how to build a strong[...]
So, you have the urge to boost your online presence, visibility and attract more customers through the Internet. Consequently, you came across SEO. Search Engine Optimisation, the process of improving a website’s visibility on search engines, such as Google. The big questions of today are[...]
I saw this opportunity as a way for me to experience the world of digital marketing, little did I know it would end up with me having a seat at the SEO and Content table.
[...]
