Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping,[...]
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised[...]
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
In the fast‑evolving digital landscape, search behaviour is undergoing a significant transformation. AI‑powered search experiences are rising, yet traditional search remains essential. Finding the right balance can change your brand’s visibility and conversions. The Rise of AI Search AI-driven[...]
In July 2025, Instagram made one of its most significant changes yet, and it’s all about search engine visibility. For the first time, public posts from business and creator accounts are now eligible to be indexed by search engines like Google. Your reels, carousels and posts can now be found through[...]
Voice search is no longer a novelty; it’s now a key part of how users interact with the web. With smartphones, smart speakers and virtual assistants like Siri, Alexa and Google Assistant becoming part of daily life, businesses must adapt. Around 20.5% of people worldwide use voice search, which[...]
So, you have the urge to boost your online presence, visibility and attract more customers through the Internet. Consequently, you came across SEO. Search Engine Optimisation, the process of improving a website’s visibility on search engines, such as Google. The big questions of today are[...]
Local SEO is one of the most powerful tools small businesses can use to grow, yet many struggle to make it work, particularly in competitive local markets such as Leicester, our hometown. Understanding how to overcome common local SEO challenges is key to getting found and chosen online. At Pod Digital,[...]
SEO is a steady process, it takes strategic planning, consistent effort and a bit of patience before the results start to show. But how long, exactly, does the waiting game last? Let’s dive into the world of search engine optimisation and uncover the timeline. Patience is a Virtue Achieving[...]
Technical SEO can make or break your website’s organic performance. Even the best content and most powerful marketing strategies will underperform if your website isn’t technically optimised. In this article, we’ll dive into why technical SEO plays a crucial role in your SEO strategy and[...]
You’ve put in the hard work to build your website, ensuring everything looks perfect on paper. But when it comes to search results, you find yourself endlessly scrolling past competitors, wondering, Why isn’t my website ranking? Organically ranking within a Google Search is no mean feat. It requires[...]
