If you’re planning to grow your business through your website in 2026, having strong SEO foundations in place is essential. Around 94% of all webpages receive no traffic from Google. Don’t let your website sit within that statistic. At Pod Digital, we strongly recommend starting with a comprehensive[...]
If you’ve invested in a web design or SEO agency to help grow your business online, chances are you’ve heard the term XML sitemap mentioned, often quickly and rarely explained clearly. An XML sitemap is essentially a file that tells search engines like Google which pages exist on your website,[...]
Reviews are essential for online success. A common question we receive at Pod Digital is: Do Google reviews help with SEO? In most cases, yes. While reviews are not a traditional ranking factor like backlinks or content, they play a critical role in local SEO, trust signals, click-through rates and[...]
Search has changed more in the past three years than it did in the preceding decade. The rise of AI search, hyperlocal intent, multimodal queries and stronger technical demands are reshaping SEO for 2026. We want to share with you everything you need to know about SEO today, what has changed and what[...]
Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping,[...]
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised[...]
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
In the fast‑evolving digital landscape, search behaviour is undergoing a significant transformation. AI‑powered search experiences are rising, yet traditional search remains essential. Finding the right balance can change your brand’s visibility and conversions. The Rise of AI Search AI-driven[...]
In July 2025, Instagram made one of its most significant changes yet, and it’s all about search engine visibility. For the first time, public posts from business and creator accounts are now eligible to be indexed by search engines like Google. Your reels, carousels and posts can now be found through[...]
Voice search is no longer a novelty; it’s now a key part of how users interact with the web. With smartphones, smart speakers and virtual assistants like Siri, Alexa and Google Assistant becoming part of daily life, businesses must adapt. Around 20.5% of people worldwide use voice search, which[...]
So, you have the urge to boost your online presence, visibility and attract more customers through the Internet. Consequently, you came across SEO. Search Engine Optimisation, the process of improving a website’s visibility on search engines, such as Google. The big questions of today are[...]
