Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
With digital marketing more competitive than ever, remarketing in PPC has become an essential tool for businesses. It offers a second chance to turn previous website visitors into loyal customers. But is remarketing PPC truly worth the investment? In this article, we’ll outline the key benefits[...]
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
When it comes to pay-per-click advertising, the majority of people focus on the keywords, ad copy and bidding strategies. One of the most overlooked yet important components of an effective PPC campaign is the landing page. If you don’t have a compelling landing page, even some of the best-written[...]
With today’s digital landscape being extremely competitive, PPC has become a vital channel for businesses to drive traffic and, more importantly, conversions. However, with so many companies going for the top spots, how can you ensure that your PPC campaigns and efforts stand out from the rest?[...]
The Power of PPC Advertising Pay-Per-Click (PPC) advertising is a very effective method to make money with PPC by driving targeted traffic to your website. Whether you are running a small business or an already established brand, Google Ads allows your company to gain exposure and increase sales.[...]
Seasonality has a major influence on the success of Google ads efforts. However, seasonal changes do not impact all types of businesses in the same way. This often leads to confusion regarding drops in performance or unexpected increases in marketing costs. With this in mind, it is important[...]
In the competitive world of online marketing, businesses are always looking for ways to improve their visibility, drive traffic and boost sales. While Pay-Per-Click (PPC) advertising and Search Engine Optimisation (SEO) are often seen as separate tactics, using them together can create a powerful[...]
Google Ads is a powerful platform that can help businesses of all sizes reach their target audience and drive more traffic to their website. However, if you’re not careful, it’s easy to waste your advertising budget on ineffective PPC campaigns that don’t generate results. In this[...]
What Is PPC Marketing? PPC marketing, which stands for pay per click marketing, is a branch of paid advertising that entails exactly what the name suggests: you pay for each time a user clicks on one of your ads. These ads typically have the primary aim of driving users to the advertisers website[...]
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their audience as a means of driving revenue and creating long-lasting relationships. Digital Marketing is an umbrella term for several[...]
Black Friday and Cyber Monday are approaching once more, with enormous opportunities within ecommerce, this is the time for your business to make some serious cash. At Pod Digital, we understand how to shape a marketing strategy that not only drives results but also aligns seamlessly with your business[...]
