Video ProductionUnleash The Power Of Video
Video production is one of the most powerful tools in digital marketing. It supports everything from SEO and PPC to social and AI search. At Pod Digital, we create high-quality, multi-format video that builds trust, boosts engagement and drives conversions across every platform.
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
Video Marketing in Leicester, Leicestershire
Video isn’t just a creative tool; it’s one of the most powerful formats in digital marketing.
Pod offers video marketing in Leicester to businesses across the UK. Our goal is to connect you with your audience. Whether it’s improving conversion rates on landing pages, increasing time on site for SEO, or giving your PPC campaigns a performance boost, great video drives results.
We create videos that help people understand who you are and what you do. Strong visuals can build trust, explain your services and encourage action.
We also plan how your videos can be repurposed across platforms like Google Ads, Instagram Reels, YouTube or embedded in service pages for AI visibility.
You’ll walk away with high-quality video content that speaks clearly to your audience.
Our Video ProductionPortfolio
Richard GreenerMulti-Day Shoot
Belgraves of LondonFull-Day Shoot
SynergizeFull-Day Shoot
The Beauty ShowMulti-Day Shoot
The Homebuilding & Renovating ShowMulti-Day Shoot
SJ HaulageFull-Day Shoot
HGV DirectFull-Day Shoot
AdastonMulti-Day Shoot
AMPMulti-Day Shoot
BC PaintsFull-Day Shoot
One FabricationFull-Day Shoot
Gor PetsFull-Day Shoot
CovertecFull-Day Shoot
How Can Video Marketing Services in Leicester Help Your Business Grow?
Video is one of the fastest ways to share your message. In just a few seconds, someone can get a feel for your brand.
People often prefer watching to reading. That means a good video keeps visitors interested and improves your chances of turning them into customers. Social video generates 1200% more shares than text and images co.
From YouTube SEO and Google Ads to AI-powered snippets and social carousels, great video multiplies your digital reach.
As a versatile, multi-channel medium, video can be repurposed across SEO, website content, PPC and social media campaigns. One great video can support your marketing for months.
It’s a smart investment that brings real results.
The Pod Digital SolutionWhat We Can Film For You
Brand/DNA Stories
Product Explainers
Social Media Clips
Office Tours or Team Introductions
Customer Reviews or Interviews
Aerial Drone Footage
We can also help plan your video and write the script, so your message is clear and confident.
Why Choose Pod Digital?
- We film in 4K, so your video looks sharp on every screen
- We focus on lighting and sound, so you look and sound your best
- We plan ahead to make the process easy for you
- We give you video formats for all platforms
Our PeopleYour Video Production Team
Jane
AI & Content Director
Rebecca
Video Editor
Rhianna
Multimedia Content Strategist
Our Process
Step 1
Pre Production
This is all about planning.
We’ll start with a few conversations to understand your goals, budget and creative direction. Then, we’ll create a shoot plan that includes scripts, storyboards and a detailed Shoot Brief.
The Shoot Brief acts as a shared reference for everyone involved. It outlines what we’re filming, how and when.
We’ll also prepare a shot list to keep things running smoothly on the day and ensure we capture exactly what’s needed.
Step 2
Production
Now we bring the plan to life.
Setup usually takes around an hour, depending on how much kit is needed. This includes lighting, cameras, backdrops and sound.
Once everything’s in place, we’ll follow the schedule set in your Shoot Brief to keep the shoot focused and efficient.
Your input on the day helps everything run to time and ensures we get the footage you need.
Step 3
Post-Production
This is where everything comes together.
We’ll edit the footage, sync the audio, refine the visuals, and add any extra elements, such as graphics, music or effects.
Our editors work carefully to create a final video that reflects your brand and tells your story.
We use industry-standard tools to deliver a high-quality, professional result, ready to use across your website, social media and more.
Our services Design & Creative
Web Design & Development
Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.
Content Marketing
Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.
Video Production
Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.
Branding
Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.
Our services Digital Marketing
SEO
SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.
Email Marketing
Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
AI Search
Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.
Our services Insights & AI Tools
Telephone AI New
Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.
AI AutomationNew
AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.Data Analysis New
Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.
On/Offline Attribution Beta Testing Now
Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.
Questions?FAQs
What is a shoot brief and why do I need one?
A Shoot Brief is the master plan for your video project.
It sets out the schedule, the locations, the equipment we’ll bring and who’s involved. It also outlines your creative preferences so we know exactly what you want to achieve.
This document keeps everything in one place, so there’s no confusion or lost information buried in email chains. Everyone on the team uses it before, during and after the shoot. It’s also a helpful way to make sure the final edit aligns with your wider digital marketing campaign.
Why does video set-up take time?
Setting up takes care and attention to detail.
It’s not just about pointing a camera: it’s about getting everything just right. Lighting, angles, sound and background all need time to prepare.
When done properly, this creates sharp visuals, clear audio and a polished, professional look. Rushing setup can lead to shaky footage, bad lighting, or poor sound, and that’s something we avoid at all costs. The better the setup, the more reusable your footage is across digital marketing channels.
What is the difference between HD and 4K video?
4K video has four times the resolution of standard HD.
This means sharper detail, better quality and future-proof footage. It’s ideal for high-end websites, large screens and any content you want to stand the test of time. 4K also ensures your brand looks its best wherever your video appears, from AI snippets to paid social.
Should I choose landscape or portrait video?
It depends on where the video will be used.
Landscape works best for YouTube, LinkedIn and websites. Portrait is ideal for Instagram, Facebook and TikTok.
We usually edit both formats from the same shoot, so your video works across every channel. That way, one shoot feeds multiple parts of your digital marketing strategy.
Can Pod Digital provide drone footage?
Yes. We offer drone and aerial videography, up to 400ft in the air.
Our team is trained and certified to fly safely, whether it’s a rural field or a busy building site. We also follow all relevant drone flight laws and restrictions. Drone footage is especially effective in brand films, paid ads and social media clips, adding scale and visual interest.
Can you help with scriptwriting and storyboarding?
Absolutely.
Our content and video team works together to plan and shape your message. We write clear, on-brand scripts and create storyboards that show exactly how your video will flow.
This helps you feel confident in the vision before we start filming. It also helps us align your message with campaign goals, whether it’s SEO, lead generation or awareness.
What are the benefits of corporate video?
A great video puts a face to your business.
It makes your brand feel more human and more trustworthy. Studies show video increases brand awareness and boosts engagement by up to 54%.
It can also answer common customer questions and build trust before someone even gets in touch. It supports your entire marketing funnel — from visibility in search to stronger PPC landing pages and higher conversions.
It’s a powerful part of any video marketing in Leicester’s strategy for growing local and national businesses.
How much will I be involved?
We’ll guide the process, but collaboration is key.
From early planning chats to script feedback and shoot day logistics, we’ll keep you involved throughout.
We’ll make sure the final product reflects your goals and feels exactly how you imagined it. And we’ll help you plan how it feeds into your digital marketing strategy, not just your video gallery.
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