Branding Agency In Leicester, Leicestershire

Step 1 Research

Identify Your Target Audience

The first step in building your brand is defining your ideal customer. Using market research and data from your existing customers, we’ll help you understand their motivations and the problems your product solves. This insight fosters stronger personal connections and highlights shared interests.

Who Are Your Competitors?

Next, we analyse your competition. Understanding how competitors market themselves helps refine your own strategy. We’ll identify key players, evaluate their branding and create a plan to differentiate and elevate your brand.

Step 2 Defining Your Brand Personality

A ‘brand personality’ is a set of human characteristics attributed to a brand name to elicit a positive emotional response from the customers. Identifying your brand personality is crucial to developing your brand guidelines as it will dictate the tone of your brand and marketing materials. When planning your branding strategy, our team will work with you to help define a brand personality based on your values and objectives.

Step 3 Tone of Voice

Your tone of voice encapsulates how your brand communicates with your target audience and can influence how your message is understood. It should reflect your brand’s personality, goals, values, and areas of expertise and, as such, help you connect with your audience. For instance, if you’re targeting other businesses, you might want your brand to come across as more corporate, whereas if you’re a customer-focused brand, you want to sound more friendly and approachable.

Step 4 Tagline or Slogan

Your tagline or slogan is a short phrase that identifies your brand name. It can be a powerful marketing tool to reinforce your brand’s identity. Some popular slogan examples include Nike’s “Just Do It!” or Tesco’s “Every Little Helps!”. A tagline is something that customers will remember about your brand. So it has to be snappy, creative and unique. If you need ideas, our talented content writers can help craft the perfect slogan to represent your brand identity.

Step 5 Colours & Fonts

While your brand font has a big impact on the feel of your messaging, brand colours have the power to portray emotions. Choosing the right colour palette will not only make your brand stand out but also make it memorable. Did you know that consumers are 81% more likely to recall a brand’s colour rather than its name? Our team will work with you to find the perfect combination of colours and fonts to make your brand memorable and get the right message across.

Step 6 Logo Design

Making a strong first impression is essential when trying to attract customers. A logo is the foundation of your brand identity and the first thing that stands out to customers. This is why it should grab your audience’s attention and be memorable, separating you from your competitors while fostering brand loyalty. The experienced graphic designers here at Pod will create a logo design to tick all the boxes and perfectly represent your brand.

Step 7 Using Your Brand in Marketing Assets

Using consistent branding across all your marketing channels increases customer retention, and loyalty improves your credibility as a brand and makes acquiring new customers easier. After we have defined your brand identity, our team will work with you to create a brand strategy and marketing materials that create a memorable experience and attract attention to your target audience. Our joined-up approach will make sure all your channels are synced-up, and people can easily identify your brand whether they land on your website through social media, Google ads, email marketing or any other platform.