Defining Your Brand
Brand Personality
A ‘brand personality’ is a set of human characteristics attributed to a brand name to elicit a positive emotional response from the customers. Identifying your brand personality is crucial to developing your brand guidelines as it will dictate the tone of your brand and marketing materials. When planning your branding strategy, our team will work with you to help define a brand personality based on your values and objectives.
Tone of Voice
Your tone of voice encapsulates how your brand communicates with your target audience and can influence how your message is understood. It should reflect your brand's personality, goals, values, and areas of expertise and, as such, help you connect with your audience. For instance, if you’re targeting other businesses, you might want your brand to come across as more corporate, whereas if you’re a customer-focused brand, you want to sound more friendly and approachable.
Tagline/Slogan
Your tagline or slogan is a short phrase that identifies your brand name. It can be a powerful marketing tool to reinforce your brand's identity. Some popular slogan examples include Nike’s “Just Do It!” or Tesco’s “Every Little Helps!”. A tagline is something that customers will remember about your brand. So it has to be snappy, creative and unique. If you need ideas, our talented content writers can help craft the perfect slogan to represent your brand identity.
Colours & Font
While your brand font has a big impact on the feel of your messaging, brand colours have the power to portray emotions. Choosing the right colour palette will not only make your brand stand out but also make it memorable. Did you know that consumers are 81% more likely to recall a brand’s colour rather than its name? Our team will work with you to find the perfect combination of colours and fonts to make your brand memorable and get the right message across.
Logo Design
Making a strong first impression is essential when trying to attract customers. A logo is the foundation of your brand identity and the first thing that stands out to customers. This is why it should grab your audience's attention and be memorable, separating you from your competitors while fostering brand loyalty. The experienced graphic designers here at Pod will create a logo design to tick all the boxes and perfectly represent your brand.