- B2B and B2C Create a brand tailored to your target market
- Results-Driven Branding that achieves your goals
- 5-Star Rated Highly-qualified industry experts
As a creative branding agency, we aim to help you build a recognisable brand for your business.
Your brand identity is what captures the attention of customers. With our in-house team of dedicated graphic designers and content strategists, we will work with you to define your brand. From conducting background research to designing comprehensive brand guidelines for your company, we have the complete solution to creating an identity for your business that will resonate with your audience.
Stand out from the competition with a leading branding agency.
We launched Ergonomic Chairs Direct last Autumn and chose Pod Digital to design, build and manage our website. The business has built steadily and we are now reaching the targets Pod predicted which is extremely satisfying. Their SEO experience seems infinite and is the comprehensive help needed to see a Start-up safely through the rocks. Throughout the process, Pod have guided, consoled and reassured! A very professional team who talk sensibly and in language we less tech-savvy mortals can understand. Highly recommend this team for their very professional, dedicated approach to helping others achieve their goals.
What a pleasant change to work with an Agency that has a clear plan for us all to follow, They have transformed our online business. It’s taken a long time to find an Agency this good, is like finding a needle in a haystack! If you are looking for a new agency and these guys can fit you in I would strongly advise you to work with Pod.
Branding StrategyHow We Create a Successful Brand Identity
Who is Your Target Audience?
The first step to creating a brand for your business is identifying your target audience. Based on market research and data about your existing customers we will help you define the representation of your ideal customer. This information will be useful in understanding their motivations for engaging with your brand and the obstacles your product aims to overcome. Defining your target audience will help your brand connect with customers on a more personal level and identify topics where there is mutual interest.
Who are Your Competitors?
Competitor analysis is the second important element of brand research. Knowing who your competitors are will help you see how your brand compares to theirs. Understanding how your competition markets its products can also help you improve your own marketing strategy. As part of our brand research, we will identify your biggest market competitors and conduct an analysis of their branding and marketing strategy to determine how you compare and put together a plan to make your company stand out.
Defining Your Brand
A ‘brand personality’ is a set of human characteristics attributed to a brand name to elicit a positive emotional response from the customers. Identifying your brand personality is crucial to developing your brand guidelines as it will dictate the tone of your brand and marketing materials. When planning your branding strategy, our team will work with you to help define a brand personality based on your values and objectives.
Tone of Voice
Your tone of voice encapsulates how your brand communicates with your target audience and can influence how your message is understood. It should reflect your brand's personality, goals, values, and areas of expertise and, as such, help you connect with your audience. For instance, if you’re targeting other businesses, you might want your brand to come across as more corporate, whereas if you’re a customer-focused brand, you want to sound more friendly and approachable.
Your tagline or slogan is a short phrase that identifies your brand name. It can be a powerful marketing tool to reinforce your brand's identity. Some popular slogan examples include Nike’s “Just Do It!” or Tesco’s “Every Little Helps!”. A tagline is something that customers will remember about your brand. So it has to be snappy, creative and unique. If you need ideas, our talented content writers can help craft the perfect slogan to represent your brand identity.
Colours & Font
While your brand font has a big impact on the feel of your messaging, brand colours have the power to portray emotions. Choosing the right colour palette will not only make your brand stand out but also make it memorable. Did you know that consumers are 81% more likely to recall a brand’s colour rather than its name? Our team will work with you to find the perfect combination of colours and fonts to make your brand memorable and get the right message across.
Making a strong first impression is essential when trying to attract customers. A logo is the foundation of your brand identity and the first thing that stands out to customers. This is why it should grab your audience's attention and be memorable, separating you from your competitors while fostering brand loyalty. The experienced graphic designers here at Pod will create a logo design to tick all the boxes and perfectly represent your brand.
Using Your Brand in Marketing Assets
Using consistent branding across all your marketing channels increases customer retention, and loyalty improves your credibility as a brand and makes acquiring new customers easier. After we have defined your brand identity, our team will work with you to create a brand strategy and marketing materials that create a memorable experience and attract attention to your target audience. Our joined-up approach will make sure all your channels are synced-up, and people can easily identify your brand whether they land on your website through social media, Google ads, email marketing or any other platform.
Your Branding Team
Why Work With a Creative Branding Agency?
55% of first impressions are visual. This is why how you portray your brand is crucial for achieving your goals. After all, your brand is your business’s identity and what drives people to your company. A well-thought-out branding strategy will help drive success for your company by building trust in customers.
Our talented creative professionals here at Pod build brand identities that inspire loyalty in your community. We provide a complete branding service that is geared to make an impact. Our team will work with the information you provide, putting their expertise to work to turn your ideas into an elevated and recognisable brand design. Whether you wish to alter your existing brand or enter the market as a start-up, we’ll help you create a distinct brand identity for your business.