Paid SocialTurning brand into demand
Paid social uses targeted ads across platforms like Facebook, Instagram, LinkedIn and TikTok to get your brand seen by the people who matter most. We plan, build and optimise campaigns that convert attention into action.
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
Paid Social Agency In Leicester, Leicestershire
As a leading paid social agency in Leicester, Pod Digital are firm believers that social media advertising is a critical part of your overall marketing strategy. After all, social media is one of the only marketing forms that give you a direct line of communication with your target audience.
When utilised correctly and efficiently, social media advertising can allow you to communicate directly with your audience to grow your brand awareness and develop a meaningful dialogue with your followers. This is valuable insight into who your audience is and what they’re looking for. Having this information on hand will impact your future campaigns and how you develop relationships with your customers.
Our team of friendly professionals specialise in assembling a paid social strategy tailored to your company and goals.
The Pod Digital SolutionSocial Media Experts On The Top Platforms
We collaborate with the leading platforms such as Facebook, Instagram, LinkedIn, TikTok and Pinterest.
Facebook Ads
We can help you create and optimise Facebook Ads to reach your target audience, drive engagement and maximise conversions.
Instagram Ads
Unlock the power of Instagram Ads with our expert strategies – designed to increase engagement, grow your audience and drive real results for your business.
TikTok Ads
TikTok isn’t just for Gen Z, it can be utilised as a powerful ad platform for brands of all kinds. We help you tap into its fast-moving culture with authentic, creative content that connects and converts.
Our PortfolioEngage, convert and perform
What is Paid Social Media Advertising?
Paid social or social media advertising is a type of digital marketing that uses social networks such as Facebook, Instagram, Pinterest or TikTok to deliver paid ads to a target audience.
This is a great way to spread awareness of your business or products, drive traffic to your website or grow your social community. Social media ads can be shown to a specifically selected audience based on a demographic profile and/or geolocation.
The various social media platforms can be successfully used to drive leads and revenue for your company. By incorporating paid social media as part of your overall marketing strategy you can increase consumer awareness, improve the performance of other marketing channels such as SEO and PPC and establish your brand.
So what are you waiting for? Kick-start your campaign with the help of our social media experts!
Social Media Marketing
in Leicester, Leicestershire
In the digital landscape of modern-day marketing, social media is a crucial part of any successful digital marketing strategy. Advertising to the right social media channels is a necessity if you want to grow your brand and generate web traffic.
Paid social media advertising is amazing for helping businesses, big or small, get noticed. Getting your message across to a wider audience can be challenging with traditional advertising methods becoming less effective. In these changing times social media marketing can allow you to get a better return on investment than any other marketing channel.
Our social media marketing in Leicester can help you create effective social media advertising campaigns for your business, increasing brand awareness and driving ROI.
Our Process
How Will Your Paid Social Strategy Deliver You A Return On Investment
Step 1 Health Checks
The first step in our comprehensive social media advertising strategy is to audit existing accounts determining your current activity and strategies. We will also examine your main competitor’s channels to learn how they are using the different social media platforms. During this stage, we also ensure that all of your social accounts and profiles are set up correctly and have a consistent brand message going forward.
Step 2 Consultancy
Once we know your brand we work closely with you to build a strategy for your social media marketing. This is tailored to your company and your goals so you can be sure you get a completely bespoke approach. We encourage you to be actively involved in content posting because no one knows your industry and your business better than you. Our goal is to create campaigns that promote engagement and community interactions because nothing drives potential customers to the unfollow button quicker than endless streams of unimaginative adverts.
Step 3 Monitoring
We will monitor all activity on your profiles and will pre-agree with you who will respond to comments and messages and how they are answered. This is to ensure a consistent tone of voice is heard across the board that reflects your brand values.
Step 4 Advertising
Paid advertising in social media is a valuable tool for reaching your desired audience, this way you can show your products and services to people who are genuinely interested in what you offer. We create advertising campaigns for you that are shown to specific target audiences. With the implementation of the Facebook Pixel to your website, we can build audiences based on where the user is in the sales funnel and remarket accordingly. Incorporating your product catalogue into your Facebook advert account will also allow us to build adverts that instinctively show the user products they have been browsing based on the received pixel data.
Step 5 Reporting
We will analyse all of the social media activity both paid and non-paid to keep up to date on all activity. This is one of the most important factors, not being able to interpret the data correctly could mean missed opportunities and potential overspending on poorly performing adverts. We will share all reports with you and discuss them at our consultation meetings.
Step 6 Cross-Channel Promotion
Something we believe strongly in is cross-channel promotion. It is so essential that messages being sent across all mediums are consistent and show the same brand values. We ensure social media activity, print ads, email marketing and web offers are all compatible and sell the same message.
Our PeopleYour paid social team
Michal
Head of Social Media Marketing
Laura
Senior PPC Account Manager
Izzy
Paid Media Account Executive
Mads
Social Media Executive
Megan
Paid Media Account Manager
Izzy
Social Account Executive
Jack
Junior Graphic Designer
Paid Social Media Advertising with Pod Digital
With the number of active users across all different social media platforms, it’s easy to see the massive opportunity social media advertising presents for your business. Advertising on social media will allow you to tap into an engaged audience efficiently to drive traffic to your website, increase conversions and sales, and build your brand awareness.
The experienced team here at Pod will work with you to help identify the channels most suitable for your business, build target audiences and design stunning creatives, so you get the best results for your marketing spend. Our joined-up approach helps us ensure we get the same message across all your marketing channels.
Our services Design & Creative
Web Design & Development
Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.
Content Marketing
Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.
Video Production
Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.
Branding
Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.
Our services Digital Marketing
SEO
SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.
Email Marketing
Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
AI Search
Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.
Our services Insights & AI Tools
Telephone AI New
Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.
AI AutomationNew
AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.Data Analysis New
Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.
On/Offline Attribution Beta Testing Now
Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.
Questions?FAQs
What social media platforms do you advertise on?
At Pod we partner with the major social media platforms including Facebook, Instagram, LinkedIn, TikTok, Pinterest and Spotify.
What’s an example of paid social ads?
Some examples of paid social ads include:
Facebook: In-feed images and videos, carousel ads, stories and reels, instant experiences.
TikTok: In-feed, Spark Ads, Top View, Top Feed Ads and Branded Effects Ads.
How are paid social and organic social posts different?
Paid social adverts are a visual or creative that you have paid to reach a specified audience.
Organic social posts are free to publish on your company’s page feed. They are an effective way to communicate with followers for free.
Paid Adverts can either use content created directly within the ads manager, or you can utilise your existing organic social content in what we call boosting.
What’s the best social media platform to advertise on?
This depends on the market, industry, product category and target audience you wish to market to. The spread of spending across different social networks will vary for each advertiser, based on their specific goals and objectives.
What are the benefits of paid social marketing?
Our agency allows you to reach a highly targeted audience. We increase your brand visibility and drive more traffic to your website. It also provides measurable results, helping you track performance and adjust strategies to improve ROI.
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