PPC Bing and Google Ad Management Specialists

“It has taken multiple attempts to find an agency that delivers results and meets our business needs. I do not want my competitors to know who my agency is as Pod has taken my business to the next level.”

Instant Results See results almost immediately once ads are running
Increase Conversions Create and tailor campaigns to reach your target audience
High ROI PPC is proven to generate a high return on investment within the industry

PPC Agency in Leicester

At Pod Digital, we are a leading PPC agency in Leicester, with our headquarters located in the heart of Leicestershire. Our expert team specialises in developing high-impact pay-per-click campaigns that drive measurable growth, increase sales and deliver exceptional return on investment.

Whether you need a reliable PPC company in Leicester to manage your campaigns or require expert strategic insights to enhance your digital presence, we are here to help. We are committed to maximising the value of every click, ensuring your PPC campaigns consistently generate strong, profitable results.

Why businesses in Leicester choose us:

• Local Expertise: We understand the current market and the digital marketing needs of businesses in Leicester. Furthermore, being based in Leicestershire offers us great accessibility thanks to excellent local transport links. This includes major motorways that connect us seamlessly across the region and beyond.

• Customised Strategies: Every campaign is tailored to your business’ PPC goals, ensuring your ads reach the right audience.

• Proven Success: From local SMEs to more established national and international companies, our PPC campaigns have consistently driven conversions and growth.

Discover how our expert PPC teams in Leicestershire can help take your business to the next level.

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Pod Digital PPC - Owen

What is PPC?

PPC, or “pay-per-click,” is a powerful digital advertising strategy where you only pay when users engage with your ads. Our expert team ensures every campaign is finely tuned to maximise performance and deliver a strong ROI, making every click a valuable investment for your business.

Let’s work together to build a PPC strategy that drives real results and sustainable growth.

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PPC in Leicester, Leicestershire

Our PPC agency in Leicester is committed to delivering strategies that drive real growth and measurable success. With a deep understanding of both local and national markets, we bring a blend of expertise, creativity and data-driven insight to every campaign.

We don’t just focus on clicks – we focus on outcomes. Whether it’s increasing conversions, driving targeted traffic or strengthening brand visibility, our team crafts bespoke campaigns that align with your objectives.

Discover how our profitable PPC campaigns have helped businesses grow.

Where Does Pod Digital Come In?

Whether you’re launching a new PPC strategy or managing an existing account, we fine-tune your campaigns to achieve peak performance.

As a Google Premier Partner, we benefit from exclusive industry insights and direct support from Google, helping to keep your campaigns ahead of the competition.

We maintain clear, consistent communication with our clients, ensuring you’re always in the loop with progress, insights and actionable recommendations. By regularly analysing key metrics and sharing transparent updates, we continuously refine your strategy to drive sustained growth, ROI and long-term success.

Our services cover a wide range of channels, including:

Search Marketing
Display Advertising
YouTube Video Campaigns
Google Shopping

PPC Experts On Different Platforms

At Pod Digital, we're specialists in Google Search, Google Shopping, Bing, and Amazon advertising. Let us help you maximise your marketing budget.

Google
We can help you with Google Ads Management, including Google Search and Google Shopping.
Amazon
With our Amazon Ads Management you can reach Amazon users with targeted ads, perfect for promoting products and boosting store visibility.
Bing
Bing Ads Management is often overlooked but can be just as effective as Google advertising in driving successful results.

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What’s Included In PPC with Pod

Our PPC management retainers are a budget-friendly way to dive into the world of PPC. Contact the team today to get started.

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Strategy Planning
We’ll arrange an initial meeting to establish your business goals and advertising targets, covering budgets and specific areas to focus on. From this, we’ll propose our detailed action plan for moving forward.
Keyword Research and Analysis
We start by carrying out keyword research to find relevant phrases to build our campaigns around. We ensure the keywords we’re targeting have a significant search volume to reach the maximum number of consumers. At this stage, we outline the campaigns we intend to start with and a list of keywords to go alongside them.
Campaign Building
Within the campaign build, we write all the PPC ad copy including headlines, descriptions, and the final URLs. Ad extensions and daily budgets are added to the campaigns before we optimise targeting tools, such as dayparting and location targeting. We ensure your website is tracking correctly so we’re able to build up the necessary data to gain meaningful insights and improve performance.
Bid and Budget Adjustments
We closely monitor the ads throughout the month, ensuring daily budgets are accurate. Where necessary, we change these based on performance. At this stage, we tailor our bidding strategies for the best results and update our ad copy based on the optimisation score and key metrics. We base this on the analysis of keywords, quality score and how competitors are performing.
Account Analysis and Reporting
Throughout the month, we continually manage and analyse the account to ensure maximum performance. At the end of the month, we put together a detailed report outlining your account’s performance and a plan of action for the following month.

PPC Marketing and Management

If you want PPC campaigns backed by experience, expertise and a team dedicated to your success, get in touch with Pod today. We know what success looks like and we’ll agree on the reportable metrics to ensure total transparency for all of your campaigns.

We pride ourselves on offering flexibility and control through our collaborative approach. Whether your goal is to increase brand awareness, reach new leads or get ahead of your competitors, we provide the knowledge and insights to achieve your business goals and maximise your return on ad spend (ROAS).

Are you ready to start your PPC campaign with Pod Digital?

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"A great team of friendly professionals, delivering on their promises in an efficient and effective manner."

Your PPC Team

Mayank
Praneeth
Jenith
Laura
Izzy
Oscar
Chris
Owen

Why Is PPC Important?

There are numerous reasons why pay per click marketing is crucial for growing your business, and it’s hard to list them all! However, if we had to pick a few:
- It raises brand awareness and generates new sales and leads
- You can target high intent, in-market users
- You get almost instant results, which are measurable and trackable
- Budgets are flexible and it’s easy to control the spend
- Provides useful data about your target keywords and audience
- Finally, PPC works incredibly well alongside your other marketing plans
If you are still unsure whether PPC is right for your business, get in touch for a free consultation with our specialist team to identify opportunities to grow your business.

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Why Choose Pod?

5-Star Rated Hundreds of satisfied clients
Full Transparency Honest reporting and data analysis
Proven Success rate A track record of success
VersatileWe have covered hundreds of different industries
Results-DrivenFocused on performance

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Joined-Up Marketing Approach

Having multiple marketing services is key to having a successful website, as they all work to combine your marketing strategy and start generating results for your business.