Video marketing is now essential for brand growth, visibility and SEO performance. Brands compete for attention every single day, with audiences moving quickly across every platform. Messages slip by unnoticed, which creates a real challenge for any business that wants to stand out. A clear[...]
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
In today’s fast-paced digital world, attention is a scarce resource. Brands need to connect quickly, clearly and emotionally with their audience. That’s where video marketing comes into its own. Have you been wondering what video marketing is, why it’s so effective and how to build a strong[...]
Combining long and short-form video content is the key to a personable, well-rounded online marketing strategy. Video puts faces to the name and has multi-channel appeal, allowing for effective repurposing across platforms. To achieve the best results from video marketing, it’s essential to[...]
At Pod, our Videography team strategically integrates AI video tools. We use them to refine audio quality, stabilise footage and automate transcriptions, helping to streamline workflows and improve efficiency. While AI improves certain aspects of our production process, we remain selective in its[...]
In today’s world, attention spans are shorter than a TikTok dance trend. That’s why short-form video is dominating digital marketing. It grabs attention, builds trust and delivers a message before your audience even thinks about swiping away. If your brand isn’t using it yet, you’re[...]
With the ever changing landscape of the online world, it’s important to keep ahead of your competition, and one way to achieve this is to use video to improve your SEO. Using video content on your web pages can help to boost your SEO by increasing traffic and engagement, raising the value of[...]
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their audience as a means of driving revenue and creating long-lasting relationships. Digital Marketing is an umbrella term for several[...]
Black Friday and Cyber Monday are approaching once more, with enormous opportunities within ecommerce, this is the time for your business to make some serious cash. At Pod Digital, we understand how to shape a marketing strategy that not only drives results but also aligns seamlessly with your business[...]
Over the past few years, especially since Google rolled out Penguin and Panda, SEO has transformed largely from a system of creating tonnes of links to one that offers website visitors a great experience.
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During the first half of 2018, most of the news headlines about Facebook and Facebook advertisers have been quite negative.
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In today’s digital world, customers interact with brands in multiple ways, through websites, social media, emails and online ads. If these touch points don’t connect smoothly, potential buyers get mixed messages, lose trust and look elsewhere. That’s why a joined-up marketing approach,[...]
