Rebecca Wykes, Author at Pod Digital

Posts by Rebecca Wykes

I joined Pod straight out of University in 2022 as an SEO Copywriter, but have since developed my once hobbiest skills in Video Editing as a professional alongside this. I'm honoured to be one of the lucky few that have the opportunity to utilise their degree post-studies and I'm excited to see how my work evolves in the years to come. When I'm not working, I'm filling my home with objects that spark joy, and teaming with my partner to stop our feline girls from eating them.

Why Use Long and Short-Form Video in My Online Marketing Strategy?

Why Use Long and Short-Form Video in My Online Marketing Strategy?

Combining long and short-form video content is the key to a personable, well-rounded online marketing strategy. Video puts faces to the name and has multi-channel appeal, allowing for effective repurposing across platforms.  To achieve the best results from video marketing, it’s essential to[...]

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Video
How Pod’s Videography Team Uses AI to Streamline Video Production

How Pod’s Videography Team Uses AI to Streamline Video Production

At Pod, our Videography team strategically integrates AI video tools. We use them to refine audio quality, stabilise footage and automate transcriptions, helping to streamline workflows and improve efficiency. While AI improves certain aspects of our production process, we remain selective in its[...]

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Video
AI Copywriting VS Copywriters- Which is Better?

AI Copywriting VS Copywriters: Which is Better?

The future of AI is an increasingly prominent point of discussion in business. Although AI will never traverse dangerous mines or teach children about maths and English, there is mounting concern about the probability of AI replacing jobs across all industries.  The possibility of AI replacing[...]

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Content Marketing