If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
In July 2025, Instagram made one of its most significant changes yet, and it’s all about search engine visibility. For the first time, public posts from business and creator accounts are now eligible to be indexed by search engines like Google. Your reels, carousels and posts can now be found through[...]
Brand Awareness Ads effectively communicate your company’s tone, values and purpose to your audience. This encourages the development of strong brand recognition and builds credibility that drives lasting demand. They’re the first aspect of your social media marketing strategy and when overlooked,[...]
In the rapidly evolving digital marketing landscape, tracking the success of your Facebook ad campaigns can become challenging. Privacy regulations, ad-blocking software and changes such as Apple’s IOS update have made traditional tracking methods, such as Facebook Pixel, less reliable. [...]
Since their inception, social media platforms have been continually taking the world by storm and dominating how we all live. For many of us, social media platforms are predominantly there for personal use, however, if you own a business, then you’re more inclined to use them for marketing purposes.[...]
B2B Marketing on LinkedIn LinkedIn began in 2002 in California and has since made its way onto all of our mobile phones and computers. It’s a digital networking platform that allows users to manage their ‘professional identity’ (LinkedIn). Decision-makers in businesses are now turning[...]
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their audience as a means of driving revenue and creating long-lasting relationships. Digital Marketing is an umbrella term for several[...]
Black Friday and Cyber Monday are approaching once more, with enormous opportunities within ecommerce, this is the time for your business to make some serious cash. At Pod Digital, we understand how to shape a marketing strategy that not only drives results but also aligns seamlessly with your business[...]
You’d be hard-pressed to find a website owner it hasn’t happened to – logging on to Google
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Facebook are in the process of removing Partner Categories targeting options. This is the statement they released:
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During the first half of 2018, most of the news headlines about Facebook and Facebook advertisers have been quite negative.
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In today’s digital world, customers interact with brands in multiple ways, through websites, social media, emails and online ads. If these touch points don’t connect smoothly, potential buyers get mixed messages, lose trust and look elsewhere. That’s why a joined-up marketing approach,[...]
