The future of AI is an increasingly prominent point of discussion in business. Although AI will never traverse dangerous mines or teach children about maths and English, there is mounting concern about the probability of AI replacing jobs across all industries. The possibility of AI replacing[...]
Blog Search Engine Optimisation, or Blog SEO for short, is widely considered to be a successful marketing tactic that helps to drive traffic to a website. A well-written and fully optimised blog can significantly improve your rankings (in search engines) and can make your website more appealing to[...]
One question that often comes up is what do you mean a keyword has intent? Answer A keyword that has intent is simply a specific keyword that directs the Google searcher to a page that offers the exact solution to their problem. Explanation If you choose keywords that aren’t relevant[...]
Do you know what the top UX trends are in 2022? If you are a business owner that is looking to grow the traffic and inquiries on your website, staying on top of the current user experience trends is essential. UX design trends in 2022 have two main functions. The first one is providing[...]
Local businesses such as plumbers, electricians, painters & decorators and landscape gardeners face a number of online challenges when it comes to positioning themselves in the right places to get recognised by prospective customers. It goes without saying that SEO is the best long term strategy[...]
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their audience as a means of driving revenue and creating long-lasting relationships. Digital Marketing is an umbrella term for several[...]
Black Friday and Cyber Monday are approaching once more, with enormous opportunities within ecommerce, this is the time for your business to make some serious cash. At Pod Digital, we understand how to shape a marketing strategy that not only drives results but also aligns seamlessly with your business[...]
You’d be hard-pressed to find a website owner it hasn’t happened to – logging on to Google Analytics to see a surprising, and stark, drop in traffic. If this has just happened to you, the first to remember is don’t be alarmed. It’s important to remain composed, and use the tools you[...]
As many as 89% of business to business marketers and 86% of business to consumer marketers utilise content marketing as part of their ongoing online strategy. If you’re part of those statistics, then you’ll know precisely why it has a positive impact. If you are in the percentile that is lagging[...]
In today’s digital world, customers interact with brands in multiple ways, through websites, social media, emails and online ads. If these touch points don’t connect smoothly, potential buyers get mixed messages, lose trust and look elsewhere. That’s why a joined-up marketing approach,[...]
