One of the main reasons people abandon their shopping cart on a website is the lack of multiple payment options at checkout. A few years ago eCommerce businesses were limited in terms of payment options, however, with the introduction of digital wallets and other secure methods of payment online,[...]
Do you know what the top UX trends are in 2022? If you are a business owner that is looking to grow the traffic and inquiries on your website, staying on top of the current user experience trends is essential. UX design trends in 2022 have two main functions. The first one is providing[...]
Web design is the process of creating and designing websites. It essentially encompasses a number of key elements, including web page layout and graphic design. We know that web design trends are constantly changing and evolving, and it’s incredibly important to have a website for your business[...]
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their audience as a means of driving revenue and creating long-lasting relationships. Digital Marketing is an umbrella term for several[...]
Black Friday and Cyber Monday are approaching once more, with enormous opportunities within ecommerce, this is the time for your business to make some serious cash. At Pod Digital, we understand how to shape a marketing strategy that not only drives results but also aligns seamlessly with your business[...]
Colour means different things to different people. During our lifetime we all interact and react with colours in different ways. Our favourite colours say a lot about us as people and are chosen because of a h
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We live in an increasingly digitised world; one that is evolving literally on a second-by-second basis. Designing a website is no longer a simple task of putting together a template and hoping it looks nice – these days a designer must focus on user experience and conversion aspects, a side effect[...]
Starting an online store comes with a whole host of important decisions that need t
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As many as 89% of business to business marketers and 86% of business to consumer marketers utilise content marketing as part of their ongoing online strategy.
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Ecommerce site architecture is one of the most crucial aspects if a company is to make a success of things online. Ecommerce sites have absolutely no hope of reaching their potential through SEO if the site is hard to navigate, difficult to buy from and suffering from something of an organisational[...]
If you are under the illusion that web design is a separate entity to your other marketing efforts, then you could be on a collision course with disaster.
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If you already own an e-commerce led business, then perhaps you already know how to get your product pages into great shape, if that’s the case, this guide may not be for you.
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