The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping,[...]
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
At Pod Digital, we’ve built websites for years, from high-performing ecommerce sites to lead-generating businesses. But every time we started a project, we had to build from scratch. Eventually, we asked ourselves: What if we didn’t have to reinvent the wheel every time? That question sparked[...]
Choosing the right ecommerce platform is one of the biggest decisions for an ecommerce business. It can really impact the efficiency of your day-to-day operations going forward. When choosing a platform for your ecommerce business, a wide range of options is available. In this article, I want to focus[...]
At Pod, the platform that powers the majority of our websites is WordPress. It’s the core software we specialise in and consistently find most effective for theme development. A theme defines the site’s appearance. It’s something that can be swapped to change the look and feel, while[...]
You’re probably wondering, what is website maintenance? Let me explain. Website maintenance is the process of keeping your website up to date. This includes upgrades to your CMS, plugins, servers, content and coding languages. Think of it like a car, you can’t expect it to run smoothly for years[...]
Whether you’re a business owner or a website developer, a slow website can be a headache. Page speed audit tools often provide scores and recommendations that seem encrypted, making it difficult to know which changes will truly move the needle. Over the years, we’ve developed a structured approach[...]
Are you apprehensive to start your new website project? What’s holding you back? Maybe you’ve had a negative experience designing and building websites with a web company before and want to avoid repeating it. Or perhaps you’re new to the process and don’t know where to begin. A lack of transparency[...]
In the years leading up to 2025, Google has changed its algorithm to put more focus on making the experience better for the user. While delivering the right content remains key, the structure and technical optimisation of your website, often unnoticed by users, are just as crucial. These behind-the-scenes[...]
One of the most frequent questions we receive is, “How can I make more money with my website?” And it’s a question worth asking. Businesses need to make money and in today’s digital age, your website plays a crucial role in this process. Your website isn’t just[...]
What is SEO Video Marketing? SEO or search engine optimisation video marketing could be the difference between you and your competitors. What makes you stand out from the rest? Why should your potential customers choose you? To put it simply, SEO video marketing is a type of online video production[...]
One of the main reasons people abandon their shopping cart on a website is the lack of multiple payment options at checkout. A few years ago eCommerce businesses were limited in terms of payment options, however, with the introduction of digital wallets and other secure methods of payment online,[...]
