Using data in marketing is one of the most important aspects of ensuring a campaign runs smoothly and generates the revenue required to produce profit and cover costs. In fact, using data should be something that you look at doing in all walks of life. Without accurate measurement of your performance,[...]
Blog Search Engine Optimisation, or Blog SEO for short, is widely considered to be a successful marketing tactic that helps to drive traffic to a website. A well-written and fully optimised blog can significantly improve your rankings (in search engines) and can make your website more appealing to[...]
One question that often comes up is what do you mean a keyword has intent? Answer A keyword that has intent is simply a specific keyword that directs the Google searcher to a page that offers the exact solution to their problem. Explanation If you choose keywords that aren’t relevant[...]
When investing in an SEO strategy, you may wonder, what is the importance of backlinks? Every business wants to rank higher on search engines to reach more potential customers. Well, backlinks are a contributor to this, establishing your authority and increasing visibility online. That’s why they’re[...]
Local businesses such as plumbers, electricians, painters & decorators and landscape gardeners face a number of online challenges when it comes to positioning themselves in the right places to get recognised by prospective customers. It goes without saying that SEO is the best long term strategy[...]
What Is Google My Business? Google My Business, also referred to as GMB, is a free tool that allows you to add your business as a listing in Google’s search results, as well as Google maps. The listing is packed full of features, such as location, hours, customer reviews, images, videos, and analytics[...]
In the last 20 years, Google employees have been working hard on a vast range of Algorithm updates which dramatically changed the way SEO Specialists optimise websites. With every major update rolled out by Google, a number of questions and speculations created by SEO and Marketing Specialists[...]
More so than any other form of online marketing, there is one discipline that is especially skittish and unpredictable – SEO. Big brands and companies are continuing to invest heavily in search engine optimisation techniques, which will continue to be the case as long as competition increases and[...]
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their audience as a means of driving revenue and creating long-lasting relationships. Digital Marketing is an umbrella term for several[...]
Black Friday and Cyber Monday are approaching once more, with enormous opportunities within ecommerce, this is the time for your business to make some serious cash. At Pod Digital, we understand how to shape a marketing strategy that not only drives results but also aligns seamlessly with your business[...]
You’d be hard-pressed to find a website owner it hasn’t happened to – logging on to Google Analytics to see a surprising, and stark, drop in traffic. If this has just happened to you, the first to remember is don’t be alarmed. It’s important to remain composed, and use the tools you[...]
Over the past few years, especially since Google rolled out Penguin and Panda, SEO has transformed largely from a system of creating tonnes of links to one that offers website visitors a great experience. Sure, it’s still about creating links, that will probably never change, but it’s about creating[...]
