We live in an increasingly digitised world; one that is evolving literally on a second-by-second basis. Designing a website is no longer a simple task of putting together a template and hoping it looks nice – these days a designer must focus on user experience and conversion aspects, a side effect[...]
As many as 89% of business to business marketers and 86% of business to consumer marketers utilise content marketing as part of their ongoing online strategy.
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Ecommerce site architecture is one of the most crucial aspects if a company is to make a success of things online. Ecommerce sites have absolutely no hope of reaching their potential through SEO if the site is hard to navigate, difficult to buy from and suffering from something of an organisational[...]
If you already own an e-commerce led business, then perhaps you already know how to get your product pages into great shape, if that’s the case, this guide may not be for you.
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For over a year, Google has been explaining the forthcoming progression to the mobile-first index. According to the latest studies, over 55% of all traffic comes from mobile devices, and this trend will surely continue to increase.
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When it comes to page loading speeds, it seems there is a time warp between provider and customer perspectives. When developing websites, we often seem to forget what we value in our own user experience. We know that if a page takes more than a couple of seconds to load, we lose patience and feel[...]
Picture yourself as the owner of a shop on the high street. As you watch customers come in, you notice that some are turning on their heel and walking straight back out; others browse, picking up some products, but then replacing them and heading out the door; still more are actually placing items[...]
In today’s digital world, customers interact with brands in multiple ways, through websites, social media, emails and online ads. If these touch points don’t connect smoothly, potential buyers get mixed messages, lose trust and look elsewhere. That’s why a joined-up marketing approach,[...]
Almost anyone running a business with any kind of online presence will be at least aware of conversion rate optimisation (CRO). As its name suggests, CRO is centred on improving the experience of those visiting a given company website so that a greater proportion of them convert into paying customers[...]
