Reviews are essential for online success. A common question we receive at Pod Digital is: Do Google reviews help with SEO? In most cases, yes. While reviews are not a traditional ranking factor like backlinks or content, they play a critical role in local SEO, trust signals, click-through rates and[...]
Last week at a UK business fair, our Managing Director, Mike McKinlay, delivered a talk that cut straight to the heart of what’s happening in digital marketing today. It wasn’t wrapped in jargon. It wasn’t theoretical. It was simple, direct and grounded in experience. As Mike put it: “I built[...]
CRO Meets the Rise of AI Agents AI is changing how people find, choose and interact with websites. Increasingly, it’s not just human visitors making decisions about your site: AI agents are analysing it too. Think of AI Agents like digital personal shoppers. They quickly scan the shelves (websites),[...]
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
The strongest business idea can fall apart without successful conversion rate optimisation. It’s a tale as old as time: You’re driving traffic and your website looks good, so what’s going wrong? Chances are, your website isn’t meeting the needs of your potential customers. Unnecessary[...]
One of the main reasons people abandon their shopping cart on a website is the lack of multiple payment options at checkout. A few years ago eCommerce businesses were limited in terms of payment options, however, with the introduction of digital wallets and other secure methods of payment online,[...]
Do you know what the top UX trends are in 2022? If you are a business owner that is looking to grow the traffic and inquiries on your website, staying on top of the current user experience trends is essential. UX design trends in 2022 have two main functions. The first one is providing[...]
Web design is the process of creating and designing websites. It essentially encompasses a number of key elements, including web page layout and graphic design. We know that web design trends are constantly changing and evolving, and it’s incredibly important to have a website for your business[...]
More so than any other form of online marketing, there is one discipline that is especially skittish and unpredictable – SEO. Big brands and companies are continuing to invest heavily in search engine optimisation techniques, which will continue to be the case as long as competition increases and[...]
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their audience as a means of driving revenue and creating long-lasting relationships. Digital Marketing is an umbrella term for several[...]
Black Friday and Cyber Monday are approaching once more, with enormous opportunities within ecommerce, this is the time for your business to make some serious cash. At Pod Digital, we understand how to shape a marketing strategy that not only drives results but also aligns seamlessly with your business[...]
Colour means different things to different people. During our lifetime we all interact and react with colours in different ways. Our favourite colours say a lot about us as people and are chosen because of a h
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