TL;DR: AI search engines now answer most queries directly without clicks. It rewards content that’s structured for extraction, demonstrates clear expertise and answers specific questions in natural language. To stay visible in 2026, shift from: Head of SEO, Maisie Bee says, “The SEO and Content[...]
Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised[...]
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
You’ve probably noticed it. Your traffic has dipped a little, but conversions are oddly steady. They may even be up. One client told us it felt like search was “rewiring itself.” They’re right. What’s happening isn’t just a small algorithm tweak. This is the biggest shift in how search[...]
AI tools such as ChatGPT have changed how we brainstorm, plan and even fine-tune ideas. But no matter how good AI gets, it can never replace a real content writer. Writers don’t just string words together. They research, think critically, empathise and inject real emotion into their work.[...]
At Pod Digital, we work on calls to action (CTAs) every day. However, let’s be honest, does everyone actually know what they are or how important they can be? If you stopped the average person on the street and asked, “What is a call to action?”, they might think it’s something dramatic:[...]
Obsessing over keywords can cause you to overlook the true importance of content. Content marketing is a powerful tool for any business. It’s not just there to improve rankings, but positions your brand as an expert in your field. It’s not about stuffing keywords; it’s about creating valuable[...]
Getting to the top of Google and AI-driven search results isn’t just about stuffing content with keywords. It’s about understanding what your audience truly wants. User intent is the foundation of modern SEO and blog content writing. It helps businesses create website content that meets[...]
If you’ve been creating content for years, you may assume your older articles still hold value. However, as Google algorithms evolve and AI-driven search engines grow, what worked in the past may no longer rank well today. This is why content optimisation is important for maintaining visibility[...]
Content Writing for a Website You need content writing for a website. Anyone can write so it shouldn’t be too much trouble – right? Wrong… I always compare writing website content to singing. Anyone can sing but not everyone can sing well. There is so much more to website content than[...]
It’s time to talk about content audits. We know adding regular content to a website is good for SEO. But what happens next? Do you know how that blog you uploaded a few months ago is performing? Is it achieving what you want it to do? Chances are, you’re not really sure. And this often[...]
