If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]
When it comes to growing a small or local business, a strategic growth plan is essential. Beyond structuring your management style or setting operational standards, you need a steady influx of leads and sales to remain afloat and continue expanding. Regardless of your industry, attracting more customers[...]
The strongest business idea can fall apart without successful conversion rate optimisation. It’s a tale as old as time: You’re driving traffic and your website looks good, so what’s going wrong? Chances are, your website isn’t meeting the needs of your potential customers. Unnecessary[...]
Using data in marketing is one of the most important aspects of ensuring a campaign runs smoothly and generates the revenue required to produce profit and cover costs. In fact, using data should be something that you look at doing in all walks of life. Without accurate measurement of your performance,[...]
There’s arguably never been a tougher time to run a business than throughout this coronavirus pandemic. While technological advancements mean remote working is much easier than it would have been even ten years ago, business owners have been hit with hard decision after hard decision. It’s been[...]
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their audience as a means of driving revenue and creating long-lasting relationships. Digital Marketing is an umbrella term for several[...]
Black Friday and Cyber Monday are approaching once more, with enormous opportunities within ecommerce, this is the time for your business to make some serious cash. At Pod Digital, we understand how to shape a marketing strategy that not only drives results but also aligns seamlessly with your business[...]
You’d be hard-pressed to find a website owner it hasn’t happened to – logging on to Google
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In today’s digital world, customers interact with brands in multiple ways, through websites, social media, emails and online ads. If these touch points don’t connect smoothly, potential buyers get mixed messages, lose trust and look elsewhere. That’s why a joined-up marketing approach,[...]
