The best email subject lines stand out in the consumer’s inbox. Knowing how to write a good email subject line is key to ensuring campaign success. The best subject lines are 4-7 words long, so emojis are very appealing when it comes to saving space. They are also visual, helping to capture[...]
The digital landscape is quickly changing due to new AI technology. Understandably, the effectiveness of traditional marketing channels may be questioned. Email Marketing remains effective in 2025 as it continues to evolve and play a key role in a joined-up marketing approach. By using segmentation,[...]
Technical SEO can make or break your website’s organic performance. Even the best content and most powerful marketing strategies will underperform if your website isn’t technically optimised. In this article, we’ll dive into why technical SEO plays a crucial role in your SEO strategy and[...]
Holidays such as Valentine’s Day, Mother’s Day and Father’s Day can be sensitive topics for consumers. Allowing your audience to opt out of email marketing related to these occasions helps to build trust with your audience and overall nurtures the customer relationship. What Are Sensitive[...]
Brand Awareness Ads effectively communicate your company’s tone, values and purpose to your audience. This encourages the development of strong brand recognition and builds credibility that drives lasting demand. They’re the first aspect of your social media marketing strategy and when overlooked,[...]
In this article:1. First-Class Customer Service2. Customer Service and Retention with Email3. Incentivising Loyalty4. Social Media for Customer Retention5. Building Brand Trust with Quality Content Improving your business retention strategies is crucial for fostering long-term success. Retaining customers[...]
What are Semantic Keywords? Semantic keywords are words or phrases conceptually related to a given keyword or topic. They are keywords that search engines associate with your primary keyword, based on their understanding of the context and meaning. E.g If a short piece of content includes phrases[...]
In 2024, the landscape of SEO is evolving rapidly with Google introducing significant updates, such as AI Overview. This makes staying ahead of the latest trends and updates crucial for maintaining a competitive edge. Search engines constantly introduce new technologies and ranking factors that can[...]
In the rapidly evolving digital marketing landscape, tracking the success of your Facebook ad campaigns can become challenging. Privacy regulations, ad-blocking software and changes such as Apple’s IOS update have made traditional tracking methods, such as Facebook Pixel, less reliable. [...]
Email marketing is a pillar of effective marketing strategies. Email marking is a powerful tool for interacting with an engaged audience, especially because recipients have opted in, indicating their interest. A successful email marketing strategy not only results in conversions or generating[...]
Embarking on a career in graphic design after my time at Northampton University was both exciting and challenging. University education equips us with essential skills and theoretical knowledge. However, the real-world demands of an entry-level graphic design job often extends beyond the confines[...]
Since their inception, social media platforms have been continually taking the world by storm and dominating how we all live. For many of us, social media platforms are predominantly there for personal use, however, if you own a business, then you’re more inclined to use them for marketing purposes.[...]
