My journey at Pod began during my third year at University, and I was genuinely sad to leave to complete my degree. A year later, shortly after completing my degree, a chance encounter at a train station brought me back to the team and I haven’t looked back since. I specialise in Email Marketing while continuing the SEO and Content work I loved during my previous time here. Outside of work, I enjoy experimenting in the kitchen, discovering new recipes and settling in for a good movie marathon.
Open and click rates are essential metrics to monitor your progress. However, measuring the success of your email marketing can be complex. True email marketing success lies in improving engagement, retaining customers and using insights to influence your strategy. There are standard KPIs (Key Performance[...]
