I work as an SEO and Content Account Manager here at Pod Digital. I joined the team in October 2024 with a real interest in digital marketing and since then I’ve truly developed both my knowledge and skills in this space. Outside of work, I’m all about keeping active, whether that’s going to the gym, playing football, hitting the sauna, swimming or getting out for a walk. I also love a good holiday!
Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
So, you have the urge to boost your online presence, visibility and attract more customers through the Internet. Consequently, you came across SEO. Search Engine Optimisation, the process of improving a website’s visibility on search engines, such as Google. The big questions of today are[...]
