Since joining Pod Digital in September 2021, I have built a team of amazingly talented content and video strategists. As a published author, and someone who has spent many years teaching grammar, I have a passion for the written word. Nothing makes me happier than the request, “Can I have a hyphen check, please?” Away from the office, I love to run, ride my horse, Trudy, and walk my two wired-haired dachshunds. (Please note correct use of a hyphen).
In the first few weeks of 2026, AI platforms have crossed a tipping point. Google and OpenAI have both rolled out changes that fundamentally alter how people discover brands, evaluate options and make purchases online. From deeply personalised AI recommendations, to in-AI checkout, to advertising[...]
Phone calls remain one of the highest-intent enquiry types for businesses. Yet most organisations still struggle to answer every call, capture information consistently or follow up effectively. The result is lost revenue, frustrated customers and wasted marketing spend. AI phone assistants are changing[...]
TL;DR: AI search engines now answer most queries directly without clicks. It rewards content that’s structured for extraction, demonstrates clear expertise and answers specific questions in natural language. To stay visible in 2026, shift from: Head of SEO, Maisie Bee says, “The SEO and Content[...]
Last week at a UK business fair, our Managing Director, Mike McKinlay, delivered a talk that cut straight to the heart of what’s happening in digital marketing today. It wasn’t wrapped in jargon. It wasn’t theoretical. It was simple, direct and grounded in experience. As Mike put it: “I built[...]
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised[...]
In today’s fast-paced digital world, attention is a scarce resource. Brands need to connect quickly, clearly and emotionally with their audience. That’s where video marketing comes into its own. Have you been wondering what video marketing is, why it’s so effective and how to build a strong[...]
You’ve probably noticed it. Your traffic has dipped a little, but conversions are oddly steady. They may even be up. One client told us it felt like search was “rewiring itself.” They’re right. What’s happening isn’t just a small algorithm tweak. This is the biggest shift in how search[...]
AI tools such as ChatGPT have changed how we brainstorm, plan and even fine-tune ideas. But no matter how good AI gets, it can never replace a real content writer. Writers don’t just string words together. They research, think critically, empathise and inject real emotion into their work.[...]
At Pod Digital, we work on calls to action (CTAs) every day. However, let’s be honest, does everyone actually know what they are or how important they can be? If you stopped the average person on the street and asked, “What is a call to action?”, they might think it’s something dramatic:[...]
Getting to the top of Google and AI-driven search results isn’t just about stuffing content with keywords. It’s about understanding what your audience truly wants. User intent is the foundation of modern SEO and blog content writing. It helps businesses create website content that meets[...]
If you’ve been creating content for years, you may assume your older articles still hold value. However, as Google algorithms evolve and AI-driven search engines grow, what worked in the past may no longer rank well today. This is why content optimisation is important for maintaining visibility[...]
In today’s world, attention spans are shorter than a TikTok dance trend. That’s why short-form video is dominating digital marketing. It grabs attention, builds trust and delivers a message before your audience even thinks about swiping away. If your brand isn’t using it yet, you’re[...]
