AI chatbots have quickly become one of the most transformative tools in modern customer service, reshaping how businesses interact with their audiences online. As technology continues to advance, these intelligent virtual assistants are becoming more capable.  They can deliver fast, accurate[...]

CRO Meets the Rise of AI Agents AI is changing how people find, choose and interact with websites. Increasingly, it’s not just human visitors making decisions about your site: AI agents are analysing it too.  Think of AI Agents like digital personal shoppers. They quickly scan the shelves (websites),[...]

If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO[...]

Are you apprehensive to start your new website project? What’s holding you back? Maybe you’ve had a negative experience designing and building websites with a web company before and want to avoid repeating it. Or perhaps you’re new to the process and don’t know where to begin. A lack of transparency[...]

One of the most frequent questions we receive is, “How can I make more money with my website?” And it’s a question worth asking.  Businesses need to make money and in today’s digital age, your website plays a crucial role in this process. Your website isn’t just[...]

At Pod Digital, we’re passionate about empowering new graduates to launch their careers in the industry. In this article, we’ve highlighted some of our talented team members who joined us shortly after completing their university degrees. To give you valuable insights into their journey, we’ve[...]

An email marketing calendar is essential to plan the approach and strategy of each email campaign effectively. There might be specific dates when emails need to be sent out due to an event or holiday and there is no better way to map everything out than within a clear and concise calendar format.[...]

What is an abandoned cart email? An abandoned cart email is sent out when a customer has added a product to their basket but has failed to complete the checkout process. The customer enters their email address at some stage during the basket or checkout which is then captured and targeted. The goal[...]

What Is A Mailing List? A mailing list is a collection of email addresses from people who have consented to be contacted by your business. They may have signed up to receive emails because they are interested in your products or they may have purchased from you before and want to stay updated on new[...]