The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping, but also see them thrive.

Why do Website Rankings Matter?

When growing your business’ online presence organically, your position on Google is the most important thing. If people can’t find you, it doesn’t matter how pretty your website is. Think of Google rankings as a city, you want your shop to be on the high street, not down a dark alleyway.

There are a number of factors that affect your rankings, including Onsite SEO, Offsite SEO, content marketing, user experience, website functionality… the list is endless. All of these elements go hand in hand to improve your online visibility. But what is a home with no foundations? This is where your website comes in.

Your website could receive hundreds or thousands of visitors every month, but if the user experience is poor, the conversion rate will stay at a minimum. Studies show that a site that loads in 1 second has an e-commerce conversion rate 2.5x higher than a site that loads in 5 seconds.
Old, clunky websites push customers straight to your competitors’ doorstep. The answer? Build a functional, bespoke and user-friendly website that not only drives traffic, but converts it.

Why SEO is Important for a Website Relaunch

Whether you are building a website from scratch or redeveloping an existing site, SEO is one of the core pillars that will drive success. A well-planned SEO strategy ensures that your existing rankings are preserved.

When properly managed, the transition from old to new should be practically seamless. For a successful relaunch, here are a few of the most important aspects:

  • Ensure every redirect is in place
  • Benchmark current SEO performance
  • Implement, test and test again on the staging site
  • Make sure the new site is crawlable and indexable
  • Once live, test all site features and monitor performance

Now these only scratch the surface when it comes to a successful relaunch. There is far more that goes on behind the scenes, and that’s where we come in. Our team of SEO and web specialists are on hand to help ensure your hard work doesn’t go to waste.

How to Avoid Ranking Drops During a Website Relaunch With Pod Digital

Having completed many website migrations in our time, our team is well-equipped to help relaunch your site. We can either take full control or work alongside you to ensure it all goes to plan. We have both in-house web experts and SEO specialists to assist pre, during and post migration.

However, as you should know, SEO does not stop there. To continue improving your online visibility, your new website needs constant optimisations and fresh content. And we are here to help with that as well. 
Whether you’re planning a website migration, need results-driven SEO or are considering a complete website redesign, we’re here to help. Get in touch for a free, no-obligation strategy meeting to explore your digital marketing goals and how we can support you.