CRO Stop Losing Leads With Conversion Rate Optimisation

"What a pleasant change to work with an agency that has a clear plan for us all to follow, They have transformed our online business. It's taken a long time to find an agency this good, is like finding a needle in a haystack!"

Data-Driven Approach Using real facts rather than guesswork
250+ Unique Data Points AnalysedTo truly understand the user experience
Grow Your Business With highly-qualified, industry experts

CRO Agency In Leicester, Leicestershire

Conversion rate optimisation (CRO) converts your hard-earned website visitors into loyal customers. As an expert CRO agency, our data-driven approach keeps you ahead of your competitors by focusing on providing the very best end-to-end user experience, no matter how people are browsing.

How Does CRO Work?

We make it our business to understand yours, covering everything from your goals and KPIs to your target audience and consumer behaviour. From this, we analyse the extensive data and implement agreed changes to eradicate the obstacles that stop visitors from converting into leads or customers.

Whether your focus is e-commerce or lead generation, our CRO agency has a specialist team ready to grow your business.

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Our ProcessHow Will Your Website Deliver You A Return On Investment

Step 1 Objectives

We start with a FREE initial strategy meeting to learn everything about your business. We want to know your business goals, objectives, target market, what is and isn’t working and the competitor landscape.

This enables us to deliver you a tailored proposal detailing how we plan to carry out our analysis before providing you with a comprehensive report. In this report, we’ll explain our findings and highlight the improvements you need to make to maximise your return on your current investment in digital marketing.

Step 2 Analysis

Once you’ve decided to go ahead, we’ll start our detailed analysis of all aspects of your digital marketing operations.

With years of experience under their belts, our detail-driven team will produce a comprehensive report to include all relevant channels, such as WEB (CRO & UX), SEO, PPC, Social, Call Insights, Email and Content.

Step 3 Report

Our report is sectioned by individual digital marketing strategies. We confirm what is and isn’t working with a list of recommendations for improvement.

We’ll take the time to discuss our findings with you and explain how we tailor our services to your business and aims. Where necessary, we’ll put together a proposal for further work to implement these changes, growing your business to the next level.

Step 4 Refine and Grow

With ongoing CRO packages, we analyse the data and customer behaviour to determine what's working. This includes a series of deep dives into individual areas of your business to maximise their potential. From this, we adjust our approach dynamically.

This is the stage to focus on one service or product category at a time. We complete further research, including competitor & price analysis. To grow your business further, we’ll suggest ideas to introduce new multi-channel creative content to engage your target audience.

Why Work With a CRO Agency?

CRO is the most cost-effective way to increase sales and enquiries. As a CRO agency that delivers, our favourite parts are:

Increased bottom line without the need for ongoing costs
The unlimited business growth potential
Improved customer retention and loyalty, driving repeat business

Your CRO Team

Mia
Jacob
Jarkko
Emily
Matthew

Conversion Rate Optimisation at Pod Digital

E-Commerce CRO
Using data to enhance the user experience, converting visitors into loyal customers and boosting your sales.
Lead Generation CRO
Understanding consumer behaviour to optimise your website to generate more leads.
Digital Marketing Analysis
A unique holistic and data-driven approach looking at your whole digital marketing footprint.

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Conversion Rate Optimisation Services

Turning Traffic Into Sales

Conversion rate optimisation relies on polishing user experience by understanding the motivations of the visitors arriving at your website. Essentially, it’s about removing the roadblocks and the complications that could prevent users from completing the desired action. Our local and e-commerce CRO services are tailored to your goals and industry.

Using our advanced tools, we monitor the activities of the people landing on your website. This data can answer several fundamental questions such as:

• Why are visitors leaving without making a purchase?

• What could be obstructing the user journey?

• How can we make things better for the users?

CRO Statistics to Remember

First Impressions Count
People make a subconscious judgment about a product within 90 seconds of the first viewing
The Impact of Load Time
A one-second delay in page load leads to a 7% decrease in CRO
Strategy is Key
63% of companies lack a structured approach to optimisation

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A CRO Agency That Actually Delivers

Pod Digital’s conversion rate optimisation services discover why your website isn’t meeting the needs of your potential customers. We look to eliminate pain points and improve the user experience, turning traffic into sales and leads.

Our extensive investigation consists of over 250 data points, ensuring we don’t rely on guesswork or bias to formulate your CRO strategy. We back it up with in-depth competitor analysis – your customers are looking at them, so we need to look even deeper. It’s this deep dive into the numbers that drive your business and increase revenue.

Our Latest Posts

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Joined-Up Marketing Approach

Having multiple marketing services is key to having a successful website, as they all work to combine your marketing strategy and start generating results for your business.