“I’m glad to have landed an internship at Pod Digital; a truly positive and memorable opportunity.”
Kaushik Ganeshan, Digital Marketing Intern
How did I get my Digital Marketing Internship?
I stumbled upon the exciting opportunity of a digital marketing internship at Pod Digital through the university careers emails. One afternoon, while diligently checking my university email, I came across a range of micro internships, of which the “Content and Digital Strategy Internship” at Pod Digital was displayed. The description perfectly aligned with my passion for marketing and digital strategies, prompting me to research the company further.
After learning further about the purpose of the company and what I can gain from this experience, I tailored my CV and cover letter accordingly and applied to this role, in the hopes of growing my work experience within the digital marketing field. About a week or so after applying, Pod Digital was in touch with me to inform me of my acceptance for this position!
What did my Digital Marketing Internship Involve?
During my digital marketing internship at Pod Digital, I was exposed to a diverse range of responsibilities that allowed me to develop valuable skills in the dynamic field of online marketing. One of my primary tasks was conducting content audits on client websites. This involved analysing and evaluating the existing content to identify gaps and perform a “Content Gap Analysis”. Through this process, I gained a deeper understanding of content strategy and learned how to tailor content to align with the client’s goals and target audience.
Another highlight of my internship was the opportunity to delve into the realm of data analysis using industry-standard tools, such as Google Analytics and Google Looker Studio. I was guided through the process of learning these tools as they were new to me, however, with help, I was able to make somewhat of a contribution to the task ahead. In addition to this, I was generously given the chance to sit in on a genuine client meeting, and it was an amazing experience! It was a fantastic opportunity to observe how professionals interact with clients, discuss strategies, and address their specific needs.
What I Enjoyed Most About the Role
One of the standout aspects of my work experience in digital marketing was working alongside a team of very friendly and passionate professionals, who were always willing to share their knowledge and support each other; I found this very inspiring and pushed me to work harder.
The clear goals and guidance set for each project allowed me to stay focused and motivated, knowing exactly what I was working towards. The diverse variety of tasks I was given during the internship at Pod Digital kept things exciting and allowed me to explore different facets of digital marketing. And, of course, the occasional pizza days were an absolute delight!. My experience at Pod Digital was nothing short of fantastic, leaving me with fond memories and invaluable skills for my future career.
What was the Most Beneficial Thing I Took Away with Me?
The most beneficial aspect I took away from this internship at Pod Digital was learning how to effectively collaborate with clients to achieve goals more efficiently. By actively engaging with clients, I gained valuable insights into their specific needs and preferences, enabling me to tailor strategies that resonated with their visions.
Additionally, the internship emphasised the importance of SEO optimisation and keyword research for website success. Understanding how these factors impact online visibility and organic traffic has been invaluable in developing robust digital marketing strategies. Moreover, being a part of client meetings taught me the significance of conducting myself in a professional manner, fostering strong client relationships built on trust and respect.
This opportunity, additionally, has helped me within my personal development as previously, my career ambitions were a bit all over the place. I wasn’t very sure as to where to go with my computing degree, however, having done this internship, I’m pleased to say I’ve gained some clarity for my future career prospects.
What was the Biggest Difficulty I faced During my Work Experience in Digital Marketing?
Undoubtedly, the biggest difficulty I faced during my work experience in digital marketing was the steep learning curve associated with tackling new tasks, particularly data analysis using Google Analytics and Looker Studio.
As a newcomer to the field, I found myself having to follow tutorials and research, in order to complete these tasks. However, with determination and support from my colleagues, I gradually developed some confidence in handling these tools.
Another significant challenge was adapting to a new social setting and environment within the digital marketing industry. Being in an entirely different industry, I initially felt a bit overwhelmed, but the warm and inclusive atmosphere at Pod Digital in particular, having the most friendly people soon made me feel welcome and helped me build strong connections with my team.
What are my Tips for Getting an Internship in Digital Marketing?
Getting to do an internship in digital marketing has been very beneficial to me, and a rewarding opportunity.
Here are some of my personal tips on becoming a digital marketing intern based on my experience.
First and foremost, immerse yourself in the vast world of digital marketing by familiarising yourself with topics, such as SEO, Google Analytics, email marketing, and more. This knowledge will really help when it comes to securing your role.
Secondly, be proactive in your pursuit. Don’t wait for opportunities to come to you; actively search for internships, company websites, and network with industry professionals and your educational institute, such as the university careers advisors. Reach out and express your interest in joining their team.
Lastly, research the field and the companies you’re eyeing. Understanding their work, clients, and values which will then enable you to tailor your application and demonstrate a genuine passion for becoming a part of their journey.
I enjoyed many opportunities for hands-on learning in the digital marketing field. I’d definitely recommend learning more about the world of digital marketing by getting in touch with Pod Digital. They have experience in guiding students and graduates on their career journeys.
