Technical SEOStruggling With Slow Speeds, Errors or Indexing Issues?

Our technical SEO specialists fix the issues that limit your growth. From page speed to crawlability, we optimise the parts of your site that matter most. Simple, transparent and engineered for better performance.

Speak to Our Team

Green tick

Results

Driven

Green tick

Joined-Up

Approach

Green tick

Expert

In-house Team

Green tick

5 star

Rated

SEO Team

Technical SEO Agencyin Leicester

A strong website starts with solid technical foundations. As a dedicated Technical SEO Agency in Leicester, Pod Digital focuses on the behind-the-scenes elements that allow your site to be crawled, indexed and ranked effectively.

Our technical specialists analyse every detail of your site to remove barriers that could be limiting your visibility or performance. From Leicester-based brands to nationwide businesses, we deliver tailored technical SEO solutions that enhance performance and strengthen your online presence. These improvements support long-term organic growth as search continues to evolve.

Want to make sure your website is technically sound and built for growth?

Book Your Free Strategy Meeting

The Pod Digital SolutionCore SEO Strategies

We deliver data-driven SEO strategies tailored to your business needs. From site migrations to local/national SEO, our expert team can get your website ranking above your competitors. Read our core SEO services and discover how we can help your business grow.

Site Launch & MigrationSmooth transitions, zero traffic loss

As a leading SEO agency in Leicester, we have helped businesses locally and nationwide achieve successful website migrations. We offer standard or bespoke solutions to successfully launch your new website including: redirect plans, SEO technical audits as well as comprehensive content audits. Our team works collaboratively with you to project manage and implement your website migration with measurable results that matter to your business.

Local SEOShow up where it matters most

Local SEO is essential for businesses targeting customers in specific locations. At Pod Digital, we can help your business rank in local search results. We have a particular focus on local keyword research, NAP listings, Google Business Profile optimisations, local link building as well as local PR. We’ve successfully worked with small businesses across Leicestershire helping them grow organically and achieve the targets which they set for us.

Ecommerce SEOTurn clicks into customers

For e-commerce businesses struggling with low traffic or sales, SEO can be the key to your success. We specialise in tailored SEO strategies to boost organic traffic, enhance product visibility and ultimately, increase revenue. We are an ROI-focused agency after all! Our e-commerce SEO services focus on category and product optimisations, ensuring your website performs well in search engines and drives more conversions.

Technical SEOStrong foundations for stronger rankings

Our team of experienced SEO experts help bring your site in line with Google’s Page Experience and Quality Rater Guidelines. This ensures technical issues do not hinder your website functionality or search engine visibility. We focus on optimising site speed, fixing broken links and implementing secure connections. It guarantees your content is crawled, indexed, discovered in AI-search and displayed correctly.

On-Page SEO OptimisationEvery page, perfectly optimised

On-page SEO is the foundation of any successful SEO strategy. At Pod, we conduct thorough keyword research to align your content with your audience’s search intent. As AI-powered search evolves, well-structured on-page SEO is essential for traditional SEO and AI-driven visibility. Our expert team optimises your website’s structure and content to improve higher rankings and screen time engagement, giving users the best possible experience.

Link Building & EarningBuild authority. Earn trust

Successful SEO requires strong backlinks from high-authority websites to signal trust and expertise on your landing page. We excel at optimising technical link-building strategies that earn your business high-quality backlinks, strengthening traditional rankings and AI-driven search visibility. Through our content marketing and digital PR services, we improve your site’s domain rating and enhance its ability to rank higher in search engine results, boosting organic traffic and overall visibility.

Ongoing Content CreationFresh content that drives traffic

Content is at the heart of every successful SEO campaign. Our team works closely with you to produce engaging, high-quality content that aligns with your campaign goals and brand guidelines. As AI-powered search evolves, we ensure your content is structured for traditional rankings and visibility in AI-driven results. From keyword-researched articles to in-depth product comparison posts, we ensure your content strategy supports your overall SEO efforts and drives results.

LinkedIn
Woo
Instagram
Google Ads
TikTok
Klaviyo
Magento
Facebook
WordPress
Pinterest
Shopify
Spotify
Mailchimp

What Is Technical SEO?

Technical SEO focuses on improving the core functionality, performance and structure of your website. It ensures search engines can easily discover and understand your content while giving users a fast and seamless experience.

From fixing crawl issues to strengthening site architecture, technical SEO is the engine that powers your organic visibility and long-term rankings.

Let’s Get Started Today

Our Process

Step 1Strategy Meeting Preparation & Audit

Before your initial consultation, we’ll carry out a thorough review of your website and current marketing efforts. This will help us understand what’s needed to make your future marketing campaign a success.

Step 2FREE Strategy Meeting

We offer a FREE digital marketing strategy meeting to determine whether our services are the right fit for your business. This 30-minute video call is scheduled at a time that suits you, making it easy to fit into your busy day.

Step 3Present Research

Following your free consultation, we’ll conduct in-depth research and present a clear, data-driven overview of your current marketing position versus its potential. This helps you see the growth opportunities.

Step 4Strategic Decision

After researching your potential, we’ll outline a strategic plan detailing how we can move forward together as your digital marketing partner.

Step 5 Onboarding

Once you’ve chosen Pod Digital as your digital marketing consultancy, we’ll onboard your business and introduce you to your dedicated digital marketing team.

Our PortfolioEngage, convert and perform

Technical SEO Services With Pod Digital

Pod Digital’s technical SEO services cover every aspect of your website’s backend to help you outperform competitors and secure top rankings:
Website Audits: We perform detailed audits to identify technical flaws. These can be broken links, slow page speeds, duplicate content and indexing issues that may be holding your site back.

  • Site Architecture Optimisation: Improve your site’s structure for better crawlability and clearer content hierarchy, supporting both users and search engines.
  • Mobile Optimisation: Ensure your website is fully responsive and loads fast on all devices supporting mobile-first indexing.
  • Page Speed Enhancements: Speed matters. Faster sites rank better and convert more visitors.
  • Structured Data & Schema Markup: Implement schema that boosts your SEO performance and helps AI search systems better understand your content. This results in improved recognition and increases your chances of appearing in rich snippets and enhanced search results
  • XML Sitemap,Robots.txt and LLM.txt: Guide search engines precisely where to go and ensure important pages are discovered efficiently.

Our technical SEO approach is built on precision and ongoing optimisation, the foundations for any successful SEO campaign.

Our PeopleYour SEO Team

Maisie

Maisie

Head of SEO

I joined Pod in 2022 as an SEO Executive with a budding interest in marketing. Since then, I’ve dedicated myself to continuous learning and professional growth and in 2024, I was proud to step into the role of Head of SEO. I now lead an incredible team and thrive in the ever-evolving world of search, a field I love for its constant innovation and the opportunity to learn something new every day. Outside of work, I’m a devoted cat mum and an enthusiastic home cook who loves experimenting in the kitchen with new recipes and bakes.

Charlie

Charlie

Company Director

Since joining POD in 2017 as an SEO lead, I’ve built a team of skilled specialists from the ground up, transforming it into a fully-fledged department managing over 80 clients. My passion for SEO and digital marketing drives me to share insights and create valuable content for our business website. Outside the office, I enjoy quality time with family and friends, playing golf, cheering on Arsenal (occasionally) and discovering new dining and drinking spots.

Sam

Sam

SEO & Content Account Manager

I joined Pod Digital in May 2024 as an SEO and Content Executive having had previous experience in marketing, communications and PR. My First Class Journalism degree spurred my passion for writing and marketing, and after a brief hiatus down-under, I joined Pod to continue my career within the digital space. Outside of work, I’m either travelling up to Old Trafford to watch Manchester United, adventuring somewhere in Europe or out walking with my dogs.

Joe

Joe

SEO & Content Account Manager

I joined Pod in May 2024 as an SEO and Content Executive. Driven by a genuine passion for learning and delivering exceptional service, I have truly found my calling in this role. When I’m not working, you might catch me performing on stage in theatre productions or enjoying a good cup of coffee.

Jonny

Jonathan

SEO & Content Account Manager

I work as an SEO and Content Account Manager here at Pod Digital. I joined the team in October 2024 with a real interest in digital marketing and since then I’ve truly developed both my knowledge and skills in this space. Outside of work, I’m all about keeping active, whether that’s going to the gym, playing football, hitting the sauna, swimming or getting out for a walk. I also love a good holiday!

Lucy

Lucy

SEO & Content Account Executive

I joined Pod in May 2025 as an SEO and Content Account Executive. My first class Marketing degree reinforced my enthusiasm for working in a creative environment. This role gives me the opportunity to continuously grow both creatively and professionally. Outside of work, I’m either reading, swimming, binge-watching romcom movies or being dragged around by my dog on long walks.

Ellie

Ellie

SEO & Content Account Executive

Leanne

Leanne

SEO Account Manager

Melissa

Melissa

Account Manager

My journey at Pod began during my third year at University, and I was genuinely sad to leave to complete my degree. A year later, shortly after completing my degree, a chance encounter at a train station brought me back to the team and I haven’t looked back since. I specialise in Email Marketing while continuing the SEO and Content work I loved during my previous time here. Outside of work, I enjoy experimenting in the kitchen, discovering new recipes and settling in for a good movie marathon.

Mayank

Mayank

Marketing Data Analyst

Since joining Pod Digital in 2024, I have embraced my role as a Data Analyst, turning complex data into actionable insights that guide decision-making and fuel business growth. I have a keen eye for detail and a passion for problem-solving.

Praneeth

Praneeth

Marketing Data Analyst

I joined Pod in April 2025 and it's been an incredible learning journey. I’ve had the opportunity to work across both data analysis and software development. I'm genuinely excited about the work we're doing to tackle real challenges businesses face every day. Outside of work, you'll find me on the cricket pitch or settled in for some football, F1, or catching the latest blockbuster at Imax.

Jenith

Jenith

Marketing Data Analyst

I joined Pod Digital in 2025 as a Data Analyst, bringing a strong background in Data Science and a passion for data-driven problem-solving. My role focuses on turning complex data into clear, strategic insights that help clients grow and succeed.

Questions?Technical SEO FAQs

Why is technical SEO important for my website?

Technical SEO is important for your website because it helps search engines understand its structure and content more effectively. This improves your chances of ranking higher and reaching more potential customers.

How often should I have a technical SEO audit?

A technical SEO audit should be conducted every 3 to 6 months or after significant site changes to ensure issues are identified early.

Can technical SEO fix slow-loading pages?

Yes, technical SEO fixes can fix slow-loading pages. We identify speed bottlenecks and implement fixes such as image optimisation, caching and code minification.

Does technical SEO affect mobile rankings?

Poor technical SEO can affect mobile rankings as mobile optimisation is a core part of technical SEO. It’s crucial since Google prioritises mobile-first indexing.

How long does it take to see results from technical SEO?

While some technical SEO fixes have immediate benefits, most improvements typically show gradually over future weeks/months, depending on the complexity of your site.

Web Design

Our services Design & Creative

  • Web Design & Development

    Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.

  • Content Marketing

    Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.

  • Video Production

    Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.

  • Branding

    Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.

SEO - Sam

Our services Digital Marketing

  • SEO

    SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.

  • PPC

    Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.

  • Paid Social

    The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.

  • Email Marketing

    Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.

  • CRO

    Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.

  • AI Search

    Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.

Video - Rebecca editing

Our services Insights & AI Tools

  • Telephone AI New

    Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.

  • AI AutomationNew

    AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
    From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.

  • Data Analysis New

    Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.

  • On/Offline Attribution Beta Testing Now

    Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.

Our Latest Articles

Why Is An SEO Audit Important for Your Business?

If you’re planning to grow your business through your website in 2026, having strong SEO foundations in place is essential. Around 94% of all webpages receive no traffic from Google. Don’t let your website sit within that statistic. At Pod Digital, we strongly recommend starting with a comprehensive[...]

Read More

What Is an XML Sitemap?

If you’ve invested in a web design or SEO agency to help grow your business online, chances are you’ve heard the term XML sitemap mentioned, often quickly and rarely explained clearly. An XML sitemap is essentially a file that tells search engines like Google which pages exist on your website, which[...]

Read More

Do Google Reviews Help SEO? Why They’re Important

Reviews are essential for online success. A common question we receive at Pod Digital is: Do Google reviews help with SEO? In most cases, yes. While reviews are not a traditional ranking factor like backlinks or content, they play a critical role in local SEO, trust signals, click-through rates and conversion[...]

Read More

The Complete Guide to SEO in 2026

Search has changed more in the past three years than it did in the preceding decade. The rise of AI search, hyperlocal intent, multimodal queries and stronger technical demands are reshaping SEO for 2026. We want to share with you everything you need to know about SEO today, what has changed and what[...]

Read More

What is Google’s AI Mode and Will it Impact PPC?

Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences.  Is AI Mode going to have an impact on PPC? Yes,[...]

Read More

Do Website Rankings Drop After a Website Relaunch?

The last thing you want when launching your new website is to see those organic rankings you worked so hard for start to disappear. Now, although this is a possibility, it does not have to be a certainty. With the right approach to a website relaunch, you can not only avoid your rankings dropping, but[...]

Read More