THS Containers
Summary
In a highly competitive landscape, THS Containers, a leading UK-based shipping container supplier, partnered with Pod Digital to overcome significant digital visibility challenges.
Pod Digital propelled THS Containers to unprecedented online prominence through a meticulously crafted, multi-channel digital marketing strategy. This included advanced SEO, precision-targeted PPC campaigns and a transformative web design overhaul.
This strategic intervention generated a surge of high-quality enquiries, resulting in an increase of 86% in total leads year-on-year. It also significantly amplified their container sales nationwide, solidifying their position as an industry leader.
About the Client
Strategically located in Sharnford, Leicestershire, THS Containers stands as a reputable UK-based shipping container supplier. They offer a comprehensive suite of solutions, encompassing the sale, hire and bespoke conversion of new and used containers.
Their diverse clientele spans from individual homeowners and thriving SMEs to large-scale commercial enterprises requiring sophisticated, custom storage and transport solutions. THS Containers is renowned for its commitment to quality, versatility and exceptional customer service within the logistics and storage sectors.
The Challenge
Before partnering with Pod Digital, THS Containers, despite its strong offline reputation and comprehensive service offering, faced a critical bottleneck in its digital presence. Their existing online infrastructure struggled to compete effectively in a rapidly evolving digital landscape.
THS Containers’ main challenges included a lack of national reach and a poor user experience on their website. These issues hindered their ability to engage a wider audience and convert visitors into leads.
As a result, THS Containers faced missed sales opportunities. Without an effective online presence, they were unable to capitalise on potential leads and expand into new markets, impacting overall sales performance.
Client Goals
THS Containers partnered with Pod Digital with clear, ambitious objectives aimed at addressing their digital challenges and unlocking significant growth.
Top Measurable Goals
- Increase Sales: With sales being the most commercially valuable aspect of their business, THS Containers aimed to drive more sales, especially in areas that yield immediate profit.
- Generate More Leads: A primary goal was to increase the number of leads generated, both through organic and paid traffic strategies.
- Boost Website Traffic: In addition to lead generation, THS Containers aimed to increase both organic and paid traffic to expand their digital reach.
Broader Strategic Objectives
- Expand Nationally: A key focus was to expand their reach across the country, tapping into new geographic markets.
- Improve Conversion Rate: Alongside traffic growth, THS Containers sought to enhance their conversion rate, ensuring more visitors turned into paying customers.
What Pod Digital Did: A Multi-Channel Digital Transformation
To address THS Containers’ challenges and unlock their growth potential, Pod Digital implemented a comprehensive, multi-channel digital strategy that spanned from in-depth keyword mapping to robust technical SEO and offsite optimisation.
Size of the Prize: Mapping Keyword Opportunities
Pod Digital began by conducting a thorough keyword analysis across the website. This involved mapping existing keywords and uncovering new, high-value opportunities to target.
By identifying keywords with strong search intent and commercial value, we ensured that THS Containers would be able to rank for terms that directly aligned with their sales objectives. This strategy not only enhanced their visibility but also helped pinpoint new pages that could be created to capture untapped search traffic.
Onsite Metadata & Content Optimisation
Pod Digital then turned its focus to onsite optimisations, beginning with metadata improvements and content enhancements. Each page’s metadata, titles and descriptions were carefully optimised for better search engine visibility and to improve click-through rates. Simultaneously, they ensured that the content was aligned with the target keywords, improving relevance and quality to provide a better user experience and increase rankings.
Full Site Crawls & Technical SEO Fixes
To ensure the site was fully optimised for search engines, Pod Digital conducted comprehensive crawls to identify and resolve any technical SEO issues. This included fixing issues like broken links, improving site speed, optimising mobile responsiveness and ensuring the website’s structure was search engine-friendly.
By addressing these technical aspects, we ensured that THS Containers’ website would rank more effectively and provide a seamless user experience.
Offsite Optimisation: GBP & Backlink Strategy
To further elevate THS Containers’ digital presence, Pod Digital executed offsite optimisations, including a robust Google Business Profile (GBP) strategy. By optimising their GBP, we enhanced local visibility and helped THS Containers rank higher for geographically relevant search queries. Additionally, Pod Digital implemented a targeted backlink strategy, acquiring high-quality backlinks to build domain authority and improve rankings across competitive keywords.
Conversion Rate Optimisation (CRO)
Pod Digital didn’t just focus on increasing traffic; we also worked on optimising the user journey to boost conversions. This included simplifying contact forms, improving calls-to-action, and ensuring that the website’s navigation was intuitive and user-friendly.
In January 2025, we also redesigned the website for enhanced page speed and user friendliness.
By enhancing the conversion process, we ensured that a higher percentage of website visitors would convert into leads or sales, directly supporting THS Containers’ sales-driven goals.
Analytics & Reporting
Pod Digital established clear tracking and analytics goals to measure the impact of our work.
By setting up robust tracking for lead generation, keyword rankings and traffic sources, we provided THS Containers with detailed insights into their digital performance. This allowed for continuous optimisation and informed decision-making, ensuring that every change made was driving measurable results.
Local SEO & National Expansion
Pod Digital placed a strong emphasis on improving THS Containers’ local SEO to ensure that they could tap into specific regional markets. This included location-based keyword targeting, creating location-specific landing pages, and ensuring NAP (Name, Address, Phone) consistency across online directories. By improving local SEO, we laid the foundation for expanding THS Containers’ reach to a national audience, positioning the brand for broader visibility.
Content Marketing Strategy
Pod Digital also helped THS Containers build a content marketing strategy that included creating high-quality blog posts and guides. These pieces not only targeted relevant keywords but also served as valuable resources to engage and nurture leads. By positioning THS Containers as an authority in the industry, the content strategy supported organic traffic growth while nurturing customer relationships.
Pay-Per-Click Strategy
To complement organic efforts, Pod Digital integrated paid ads, creating content and ads targeted to specific market segments. In addition, paid advertising campaigns, such as Google Ads were run to drive immediate traffic and generate leads. These paid strategies helped increase visibility in the short term, supplementing the longer-term organic growth efforts.
Testimonial
“We are now into our third year working with POD Digital, who manage both our SEO and PPC campaigns. Throughout this time, they’ve been an absolute pleasure to work with, always approachable, professional and clear in their communication.
Recently, we had a brand new website built by POD Digital, and we couldn’t be happier with the result. Not only does the site look fantastic, but it also performs brilliantly. As a business with limited knowledge of digital marketing, we’ve really appreciated the time and care the team has taken to explain everything to us in a way we could easily understand.
The results we’ve achieved over the last three years speak for themselves, and we’re extremely impressed with the continued growth and success of our online presence thanks to POD Digital.
We wouldn’t hesitate to recommend them!”
Jed, THS Containers