
Case Study GK Plumbing
"We had good advice from the team to start and everything has been carried out very professionally."
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The Brief
Before coming to Pod Digital GK Plumbing & Heating was overspending on marketing with Yell. Their expenditure vs ROI was unimpressive and was simply not what the team at GK was expecting. After an initial call with Pod Digital’s company owner, Mike Mckinlay, Gareth, a plumber with over 25 years experience in the plumbing and heating industry and his wife, Kelly took the plunge and opted to invest smartly in his online marketing.
GK Plumbing & Heating already had a ‘functionable’ website but it was quite clear from the offset that subtle technical and visual changes needed to be made to improve the user experience and increase search visibility. To gain the success wanted on Google and other major search engines, Pod Digital was trusted to produce a genuine strategy that would boost keywords for organic search, PPC and Google My Business visibility.
The Challenge
The real challenge was to get GK Plumbing & Heating ranking for area specific keywords relating to plumbing & heating. The priority was to boost Aylesbury keywords but there was also a need to rank in regional areas since GK have expanded their services to the whole of Buckinghamshire and areas in Oxfordshire. To do this a full SEO plan including a keyword researched sitemap was required followed by real effort from the full digital marketing team to improve onpage and offpage SEO.

The Outcome
To start, our website developers began to improved the visual of the website by adding new images, a boiler comparison chart and making it clear on the homepage what areas GK service. As these were some quick wins to improve the website, we then conducted in-depth keyword research to determine what area pages we should target. These included keywords such as ‘Plumbers in Abingdon’ and ‘Plumbers in Beaconsfield’.
These were service pages, specifically targeting particular locations – this allowed local customers to contact GK quickly and have clear and concise answers on the website, before speaking to a professional. Local SEO pages for GK Plumbing significantly boosted their conversion rate online, and expanded their local customer base.
Our ongoing strategy includes: onpage SEO updates, an offpage SEO backlink strategy and ongoing monitoring of technical SEO.
We Are Proud Of Our Results
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+22
Priority Keywords on 1st Page of Google
As a result of our SEO strategy, we achieved this amazing result. -
+67%
Traffic Increase
We have greatly increased traffic to the website through all digital marketing channels. -
+1271%
Goal Completions Increase
Goal completions may include transactions, phone calls, form submissions and more.
My company, GK Plumbing and Heating, have been working with Pod Digital for nearly 2 years now and we couldn’t be happier with the results. We have mainly been working with the team on our website, SEO and website positioning. Sam has been fantastic on getting us highly ranked on Google in the different areas of the country our business serves. This is an on-going business strategy and Sam is always looking for new ways to keep the website performance high. Monthly feedback reports ensure we can clearly see the effectiveness Sam’s work is producing and is great for tracking month on month performance. More recently, we have been working with Michael on our social media campaigns. This is a new area for us, having previously shied away from it for various reasons. Michael has been really proactive with the different types of advertising used and we get weekly feedback on how the different types of adverts are working and the amount of leads produced. Michael is quick to suggest a tweak in the strategy if it is not working effectively enough. They care about the budget, rather than just spending it and giving poor return on investment – which we have endured in the past with a large national company. We wouldn’t hesitate to recommend Pod Digital to any business looking to improve their online business marketing strategies.
GK Plumbing
Joined-Up Marketing Approach
Having multiple marketing services is key to having a successful website, as they all work to combine your marketing strategy and start generating results for your business.
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Web Design
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SEO
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PPC
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Paid Social
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