Elite Motorhomes

Summary

Elite Motorhomes needed to modernise their digital presence and move away from a car-focused website that no longer fit their brand. They wanted a user-friendly, conversion-driven platform that would increase visibility, generate leads and attract customers from across the UK.

We delivered a new website built specifically for the motorhome market, backed by in-depth keyword research and a long-term SEO strategy. The result? A 272% increase in organic traffic, 1,100+ leads in 2025, over 1 million impressions and 20,000+ clicks in just six months.

About the Client

Elite Motorhomes is a family-run motorhome dealership based in Middleton Cheney, just outside Banbury in Oxfordshire. Established in the late 1990s, the business has grown into one of the UK’s most trusted names in motorhome sales and servicing. Specialising in both new and pre-owned models, Elite Motorhomes offers a carefully curated selection of vehicles from leading brands.

What sets Elite apart is their commitment to delivering a genuinely personal and relaxed buying experience. Customers often comment on the approachable, knowledgeable staff and the sense that nothing is ever too much trouble.

With a loyal customer base, a growing inventory of quality vehicles and a strong reputation for professionalism, Elite Motorhomes continues to set the standard in the leisure vehicle market.

The Challenge

Elite Motorhomes had already established themselves as a well-known and trusted name locally, with a good reputation. They had a website in place and while it served its function, it wasn’t built with their specific market in mind.

One of the core issues was that the backend of the website had originally been designed for selling cars, not motorhomes, which meant key functionality was either missing or not tailored to the customer journey unique to the motorhome market.

This created a disconnect between their strong offline reputation and their online presence. The website lacked the ability to properly showcase their vehicles in a way that resonated with their target audience. More importantly, it wasn’t optimised to attract and convert users, particularly those beyond their local Oxfordshire base.

The challenge was clear: they needed a new digital platform that wasn’t just a modern refresh, but a full rebuild with strategy at its heart. Something that could increase visibility in search engines, drive traffic, boost dealership visits and convert more users into paying customers.

Client Goals

Elite Motorhomes came to us in April 2024, with a clear direction, they weren’t just looking for a visual refresh, they wanted a digital transformation. Their existing website no longer reflected the strength of their brand or the quality of service they’re known for. They wanted to modernise their online presence, improve the user experience and ultimately drive more business. Their key goals included:

• Create a fully redesigned, conversion-focused website – A modern, responsive site that better showcases their range of motorhomes and encourages them to take action, whether that’s making an enquiry, booking a visit or picking up the phone.
• Drive more footfall to the dealership – By building a stronger digital experience, the goal was to encourage more users to turn online interest into real-world visits, helping to increase sales directly at the showroom.
• Improve online visibility through SEO – Expand their reach beyond the local Oxfordshire area with a robust SEO strategy that increases organic traffic, improves keyword rankings and boosts brand awareness across the UK.
• Develop a content strategy backed by keyword research – Build out helpful, engaging content targeting key customer queries and high-value search terms, supporting both users and search engines in understanding what Elite has to offer.
• Make the site easy to use on all devices – Ensure the new site is user-friendly, fast-loading and mobile-optimised, offering a smooth experience from homepage to contact form.

The Pod Digital Solution

The solution? A brand-new, conversion-focused website tailored specifically to motorhomes and backed by a long-term SEO and content strategy. The site was designed to grow their digital presence and bring Elite’s reputation to the national stage.

To bring Elite Motorhomes’ vision to life, we started from the ground up, literally. The first step was to completely rebuild their website, not just with a modern design but with a structure tailored specifically to the motorhome market.

Before a single page was built, we carried out comprehensive keyword research to uncover high-value search terms, identify overlooked opportunities and inform both the site architecture and on-page content. This deep-dive into search behaviour ensured we weren’t just creating a better-looking website, we were building a smarter one, designed to drive traffic, enquiries and sales.

With the research in hand, we developed a new site structure that aligned with how people search for motorhomes online. Each core page was crafted with a clear SEO purpose and user intent in mind.

Alongside the build, we rolled out a robust SEO and content strategy designed to grow Elite’s presence in search engines over time. Every element was geared towards increasing traffic, capturing qualified leads and helping Elite stand out in a highly competitive space.