LLM Tracking
Measure what matters in the age of AI Search
AI-powered search is changing how customers discover your brand, and traditional analytics can’t keep up. At Pod Digital, we track your visibility, sentiment and citations across the platforms that matter: AI Mode, AI Overviews, ChatGPT, Perplexity, Claude and Gemini. Because if you’re not measuring your LLM performance, you’re missing out on opportunities to grow.
Your audience isn’t just using Google anymore. They’re asking ChatGPT or Claude for product recommendations and using Perplexity for research. They are also relying on AI Overviews to compare options. People are having conversations with AI as well as typing keywords, which means visibility works differently now.
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Is Your Brand Visibility Keeping Up with AI Search?
Brand visibility isn’t optional: it belongs at the centre of every AI-driven interaction. Our LLM tracking services monitor how, where and why you’re being mentioned across AI platforms. We monitor what that means for your visibility, trust and conversions.
Here’s what we track to keep you ahead:
- Track citations in LLMs: ChatGPT, Gemini, Perplexity and Claude
- Track citations in AI Overviews and AI Mode
- Understand brand sentiment in AI-generated answers
- Spot content gaps and competitor mentions
- Attribute traffic and leads from AI search
- Differentiate between brand mentions (where your name appears in answers) and source citations (where your content is referenced, even without your name). Both matter for visibility.
AI Search is the future, and this is the intel that helps you win it.
How Pod Digital Helps You Win in AI Search
We’re not just watching AI Search evolve, we’re helping shape it.
LLM performance tracking is now a core part of how we deliver growth across all our digital marketing services. Our insights reveal how your brand appears in AI answers and what you can do to improve.
We are using our LLM tracking tool to monitor:
- Citations across LLM platforms
- Sentiment analysis on AI mentions
- Competitive positioning in real time
- Search journeys from AI to your site
- Opportunities for optimisation across channels
- Daily prompt testing across multiple AI models, so you see reliable data on how often you appear compared to competitors.
What You’ll Learn from Our LLM Tracking Data
- Complete visibility into AI-powered search performance
- ROI tracking for Generative Engine Optimisation (GEO)
- Early warnings of reputation issues across AI systems
- Actionable insight for PR, SEO and content teams
- Competitive benchmarks in ChatGPT and Google AI
- Trends over time, track how your visibility shifts as LLMs evolve
- Citation opportunities, discover which sources AI models trust and use
- AI behaviour insights, understand which content types are most likely to be referenced
- Probability-based insights, data that helps you decide where to focus next
Our services Design & Creative
Web Design & Development
With a collaborative design and development team, we make your brand thrive online. Whether you want a new website or help with an existing one, our specialist in-house team offer bespoke web design in Leicester and work with you to give your website the edge.
Content Writing
Your website is your online window to the world, and we’re here to bring it to life. We create engaging content that ranks in Google’s evolving algorithms and AI-driven search. Our blend of creativity and SEO ensures visibility and results that resonate with your audience. The outcome? A return on investment your finance team will want to celebrate.
Video Production
Video marketing has a direct and positive impact on businesses. By displaying your business and services in an easy-to-digest format, visitors can access information quickly and easily. Are you in the 87% of businesses benefiting from video?
Branding
Branding is more than a logo, it’s the foundation of your brand and how your audience connects with you. We design strategic and creative brand identities that drive recognition, trust and long-term growth.
Our services Digital Marketing
SEO
SEO is the driving force behind our digital marketing agency. Both an art and a science, we work tirelessly to get your website ranking above your competitors. We drive traffic to where you want it.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media market grows every day, and it’s not stopping any time soon. Utilise the power of popularity and open a direct line of communication with your target audience. We’ll build your brand, increase engagement and improve your sales through organic or paid social activity.
Email Marketing
There’s no better way to get your message to a specific audience than with email marketing. With one of the best conversion rates in the business, our strategic campaigns deliver essential messages to those who matter the most.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
Our services Insights & AI Tools
Telephone AI New
Telephone AI is a brand new service that transcribes and analyses every call, capturing key details and enquiry types to give you full visibility on your leads.
Data Analysis New
On/Offline Attribution Coming Soon
Why LLM Tracking Matters Now
- AI Mode has recently launched in the UK.
- Google is featuring AI Overviews in more search answers than ever before.
- AI assistants are quickly becoming the first touchpoint in the buyer journey.
- If you’re absent from these spaces, your competitors will dominate the conversation.
Questions?FAQs
What is LLM Tracking, and why is it important for my brand?
LLM Tracking monitors how your brand appears in answers generated by large language models like ChatGPT, Claude and Gemini. With AI search becoming a key part of the customer journey, tracking citations, sentiment and visibility helps you stay competitive. It manages reputation and identifies content opportunities.
Which platforms does Pod Digital track for LLM performance?
We track your brand’s presence across leading AI platforms, including ChatGPT, Perplexity, Claude, Google Gemini, AI Overviews and AI Mode. This provides a full picture of where and how your brand appears in AI-generated results.
How does LLM tracking support SEO and content strategy?
LLM tracking reveals which content gets cited, what’s being said about your brand and where competitors are gaining ground. This insight powers smarter content creation, enhances your SEO strategy and helps your brand perform better in both AI and traditional search.
Who is LLM tracking for?
LLM is for any business wanting to understand its AI search presence. That’s whether you’re an individual brand tracking your own visibility or an agency monitoring multiple clients.
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