Paid SocialInstagram Ads

Instagram Ads put your brand in front of the people who matter, where they’re already engaging. From Stories to Reels, we build creative campaigns that drive awareness, clicks and conversions.

Instagram Ads Agency in Leicester, Leicestershire

We may have called Instagram the little relative of Facebook a few years ago, but that’s not the case anymore! The Meta-owned platform, designed for users to share and consume content, has taken centre stage in the world of social media. It took Instagram eight years to hit its first 1 billion users and only four more years to reach 2 billion, highlighting an astonishing rate of growth since its launch in 2010.

Due to the nature of the platform, Instagram provides a powerful place for compelling visual storytelling. This is why, at Pod Digital, our Instagram ads agency helps various businesses utilise the platform through organic and paid content. With the new Meta structure of the platform, you can run Facebook ads with total synergy. When we combine the two together, our clients see improved reach and results.

Talk to the team today

Instagram Statistics You Need To Know

At Pod Digital, we work closely with Instagram to craft highly targeted ad campaigns that deliver tangible results and boost your brand’s growth.

2.4 billion monthly active users

Instagram has grown into much more than a photo-sharing app. It’s now a global tool that brands and businesses utilise.

Fourth Most Visited Website Globally

Trailing behind Google, YouTube and Facebook, Instagram is the fourth most visited website globally

Fourth Most Searched Term on Google

Instagram ranking as the fourth most searched term on Google reflects its strong presence in search engine behaviour worldwide.

What are Instagram Ads?

Instagram Ads are paid promotional placements that appear throughout the Instagram platform, including the main feed, Stories, Reels and the Explore page. These ads are designed to blend seamlessly with organic content, helping brands reach highly targeted audiences based on demographics, interests, behaviours and even past interactions.

With over two billion active users, Instagram offers businesses an unmatched opportunity to engage potential customers in a visually rich and interactive environment.

Why Choose an Agency to do Your Instagram Ads Marketing?

Working with an experienced Instagram ads agency can give your brand a competitive edge.

At Pod Digital, we craft data-driven strategies, create compelling ad creatives and optimise campaigns for maximum performance. Whether you’re launching a new product or looking to scale your online store, we ensure your Instagram ads marketing efforts generate strong ROI and meaningful engagement. From brand awareness to conversions, Instagram Ads can play a key role in your overall digital marketing strategy.

Talk to our social media experts today

Our services Design & Creative

Web Design & Development
Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.
Content Marketing
Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.
Video Production
Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.
Branding
Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.

Our services Digital Marketing

SEO
SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.
Email Marketing
Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
AI Search
Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.

Our services Insights & AI Tools

Telephone AI New
Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.
AI AutomationNew
AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.
Data Analysis New
Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.
On/Offline Attribution Beta Testing Now
Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.

Questions?FAQs

How do your Instagram Ads work?

Ad Creation – We build your ad in Meta Ads Manager with your goals, format, audience and budget.
Targeting – Reach your ideal customers using demographics, interests, and behaviours.
Ad Auction – Instagram shows ads based on bid amount, relevance and quality.
Placements – Ads appear on Instagram, Facebook, Messenger and more.
Delivery – The algorithm serves your ad to the right users at the right time.
Engagement – Users can click, like, share or take action on your ad.
Optimisation – We track performance and refine your campaign for better results.
Budget Control – Set daily or total budgets to manage your spend effectively.

Why should I choose Pod Digital as my Instagram Ads agency?

At Pod Digital, we specialise in ROI-focused campaigns. Our team uses data-driven strategies, expert ad creatives, and in-depth audience targeting to deliver measurable results. We also provide detailed reporting and continuous optimisation to ensure your ads perform at their best.

Can you help with creative design for the ads?

Absolutely, that’s a core part of what we do. Our team takes full care of the creative side of your Instagram Ads from start to finish. We handle everything, including eye-catching visual design, scroll-stopping video production and persuasive copywriting that drives action.Whether you need branded graphics, short-form video or tailored messaging, we make sure every element of your ad is professionally crafted to grab attention, reflect your brand and convert your target audience.

Can you integrate Instagram Ads with my wider digital marketing strategy?

Definitely. We work holistically, our joined up marketing approach involves integrating Instagram Ads with your PPC, SEO, email marketing and more to maximise impact and maintain brand consistency across channels.

What are Instagram Ads and how can they help my business?

Instagram Ads are sponsored posts on Instagram designed to reach a wider or more targeted audience. They help businesses increase brand visibility, generate leads, boost website traffic and drive sales through engaging visuals and precise targeting options.

Our Latest Articles

What You Need to Know About Social Media Marketing in 2026

By Michal Babic on 23rd January 2026

TL;DR: Social media marketing in 2026 is all about strategic, authentic engagement in a rapidly evolving landscape. To stay ahead, businesses must shift from: What Is Social Media Marketing? (Definition and Basics) What is Social Media Marketing? Social Media Marketing is how businesses use social platforms[...]

How to Recognise and Safely Navigate Phishing Scams

By Melissa Horne on 14th January 2026

Phishing scams are becoming smarter and harder to spot. Scammers are constantly adapting. Whether it’s a fake email, a suspicious text or a message in your Facebook Page inbox, they’re finding new ways to trick you into giving away personal details. Their goal is to get you to hand over sensitive[...]

Your 2025 Digital Marketing Acronym Cheat Sheet

By Emily Whittaker on 22nd August 2025

If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO is[...]

Instagram’s SEO Shift: Why July 2025 Marks a New Era for Organic Content

By Maisie Bee on 23rd July 2025

In July 2025, Instagram made one of its most significant changes yet, and it’s all about search engine visibility. For the first time, public posts from business and creator accounts are now eligible to be indexed by search engines like Google. Your reels, carousels and posts can now be found through[...]

Why Should I Run Brand Awareness Ads on Social Media?

By Pod Digital on 11th March 2025

Brand Awareness Ads effectively communicate your company’s tone, values and purpose to your audience. This encourages the development of strong brand recognition and builds credibility that drives lasting demand. They’re the first aspect of your social media marketing strategy and when overlooked,[...]

What is Conversions API and Why Your Website Needs it?

By Pod Digital on 30th August 2024

In the rapidly evolving digital marketing landscape, tracking the success of your Facebook ad campaigns can become challenging. Privacy regulations, ad-blocking software and changes such as Apple’s IOS update have made traditional tracking methods, such as Facebook Pixel, less reliable. If[...]