Equestrian Website Design & Digital Marketing

Specialist SEO, PPC, Content and AI Systems for the Equestrian Industry

Pod Digital provides the UK’s most advanced equine-focused website and marketing service. It is built specifically for stud farms, horse sellers, livery yards, riding schools, trainers, equestrian retailers and performance yards.

Powered by real operational insight from McAshwey Stud, and supported by equestrian creator, Dakota, we know this audience well. We understand exactly how riders, owners, breeders and serious horse buyers search, browse and convert.

We combine equestrian website design, equestrian SEO, horse sales PPC campaigns, AI phone systems and high-impact equestrian content into a single Plug-and-Play growth package.

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Success Stories

Complete Equestrian Website & Marketing System

Designed to help equestrian businesses rank higher, sell more horses and increase enquiries across all services.

Equestrian Website Design Horse Sales, Yards & Retailers

We build high-performance equine websites designed specifically for:

Horse sales and sport horse dealers
Show jumping, dressage and eventing yards
Stud farms and breeding operations
Livery yards and riding schools
Equestrian therapists, vets and farriers
Equestrian retailers and tack shops

Key Features:

SEO-optimised horse sales listings
Pedigrees, bloodlines, conformation notes, competition records
Image galleries, embedded video and ride footage
Service pages for livery, training, breaking, clinics and therapy
Integrated WhatsApp/Call/Booking buttons
Fast-loading mobile-optimised design
All pages built with equine keyword intent in mind

Equestrian SEO Services Rank for High-Intent Horse Buyer Keywords

Our equestrian SEO strategies target real buyer intent with precision.

Example Keywords We Target:

Horses for sale UK
Showjumping horses for sale
Dressage horses for sale
Warmblood horses for sale
Livery yard near me
Riding lessons [location]
Stud farms in [location]
Equestrian clothing UK
Equestrian equipment online
Horse training yard
Equine physiotherapy/rehabilitation

SEO Services Include:

Technical SEO and on-site optimisation
SEO-written horse sales descriptions
Local SEO for yards and riding schools
Authority backlink building from equestrian platforms
Blog strategy: training, stud insights, horse care, competition prep
Analytics and conversion reporting

You get a website engineered to dominate equestrian search terms.

Equestrian PPC Advertising Google, Meta & TikTok

We run targeted PPC campaigns built for equine conversions.

High-Intent PPC Keywords:

Buy show jumping horse UK
Buy dressage horse UK
Horse sales UK
Equestrian clothing sale
Riding lessons near me
Livery yard availability
Equine chiropractor/physio
Horse transport UK

PPC Channels:

Google Search and Performance Max
Instagram and Facebook Ads
TikTok Ads (yard tours, horse showcases)
YouTube and retargeting campaigns

We specialise in PPC funnels that increase horse enquiries, service bookings and e-commerce sales.

AI Solutions for the Equestrian Industry

Powered by Pod Digital’s Telephone AI

Our AI systems automate communication, lead handling and follow-up.

Equestrian AI Features:

AI phone assistant for horse enquiries and livery bookings
Call recording, transcription and lead scoring
AI messaging, WhatsApp and SMS follow-up
ChatGPT website assistant trained on your yard or stud
Buyer profiling (discipline, level, budget, experience)
Offline and online attribution for horse sales

This gives even small equestrian businesses enterprise-level capability.

Book a Discovery Call

Equestrian Content Creation

Real equestrians. Real expertise. Real credibility.

Content We Produce:

Horse sales videos (jumping, flatwork, conformation walk-arounds)
Yard tours and behind-the-scenes storytelling
Reels and TikToks optimised for equestrian reach
Product reviews for tack, supplements and apparel
Photography for horse listings, yards, events and branding
Articles and blog content with SEO-optimised keywords

All content is crafted by riders who understand stride length, breeding terminology, engagement, scope, frame and discipline-specific requirements.

Book a Discovery Call

Ongoing Equestrian Marketing Management

We act as your digital partner, managing all online activity while you focus on your horses.

Monthly Management Includes:

Website updates (horses, services, news)
Paid advertising optimisation
SEO improvements
Regular content creation
Analytics, reporting and sales attribution
Competitor tracking

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Built for Every Equestrian Business

Stud farms and breeders
Show jumping yards
Eventing and dressage yards
Livery yards and riding schools
Equestrian therapists and rehab centres
Equine vets, farriers and physios
Equestrian clothing and tack brands
Horse sellers and dealers
Equestrian influencers and riders
Equine transport service and videographers

Book your strategy meeting

Our services Design & Creative

Web Design & Development
Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.
Content Marketing
Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.
Video Production
Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.
Branding
Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.

Our services Digital Marketing

SEO
SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.
Email Marketing
Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
AI Search
Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.

Our services Insights & AI Tools

Telephone AI New
Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.
AI AutomationNew
AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.
Data Analysis New
Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.
On/Offline Attribution Beta Testing Now
Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.

Questions?FAQs

Can you build a website specifically for horse sales?

Yes. We build SEO-optimised horse sales platforms with video, pedigrees, filters and mobile-first layouts.

Can you help my stud farm attract international buyers?

Absolutely. We run targeted PPC campaigns for the USA, UAE, Europe and other high-demand markets.

Do you handle monthly updates for horse listings?

Yes. We can manage horse listings, content uploads, edits and marketing continuously.

Do you understand equestrian terminology?

Yes, our equine creators, Dakota and Tim, bring true equestrian industry knowledge.

Can you manage PPC for livery yards, clinics or riding schools?

Yes. We optimise PPC campaigns for bookings, leads and local search demand.

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